Your Content Could Not Be Processed. Active Campaign E-Mail

Your Content Could Not Be Processed. Active Campaign E-Mail

Your Content Could Not Be Processed. Active Campaign E-MailYour Content Could Not Be Processed. Active Campaign E-Mail

You can likewise see whether the completion rate has increased or decreased, the length of time it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It saves me a ton of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has an equivalent function.

Let’s say you have the first name of just some of your contacts, which holds true with my list. I usually don’t need a very first name to register to my list, but in some cases I get a given name, such as when somebody buys a product. Wouldn’t it be nice to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their first name. If they do not, I just say “Hey there,” (Your Content Could Not Be Processed. Active Campaign E-Mail). By building a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether I have the contact’s very first name.

Your Content Could Not Be Processed. Active Campaign E-Mail

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by allowing me use the same automation over and over once again for my webinars, and I can rapidly alter out all of the information.

Your Content Could Not Be Processed. Active Campaign E-MailYour Content Could Not Be Processed. Active Campaign E-Mail

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the product, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it remains in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp occurs to have the very best email editing experience. I really like to send out basic emails.

Your Content Could Not Be Processed. Active Campaign E-Mail

I’ve found that extremely hard to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I developed. The user interface for the HTML editor looks like it was pulled from some free open-source job. Your Content Could Not Be Processed. Active Campaign E-Mail.

Nevertheless, adding images is a little bit of a chore. You have to choose them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you make up entirely in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant text editor is a clunky experience. You need different text boxes for above and below the image. Lately I have actually started utilizing ActiveCampaign’s abundant full-screen editor. They have some good templates, however I still wish to send the plainest email possible. They do have some plain-looking e-mails, however they have some degree of very little formatting, which you can’t remove – Your Content Could Not Be Processed. Active Campaign E-Mail.

Your Content Could Not Be Processed. Active Campaign E-Mail

However, with some modifications, I can make my email pretty basic. I can make it instantly take up the whole window, and I can tweak the typography to be slightly larger, and have a bit more leading. The most aggravating part of ActiveCampaign’s abundant text editor is adding images. Imagine you’ve just typed out an excellent email. Your Content Could Not Be Processed. Active Campaign E-Mail.

You can’t simply include an image to a block of text. Instead, you need to create two blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting modifications, you’ll have to watch on those to stay consistent. That’s one thing to handle when you desire to add one image, but when you desire to include numerous, it ends up being a huge chore.

They even have a standard mage editor where you can crop the image – Your Content Could Not Be Processed. Active Campaign E-Mail. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can create a truly plain email, provided you make a fundamental design template first.

Your Content Could Not Be Processed. Active Campaign E-Mail

MailChimp’s built-in image editor is very powerful. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience (Your Content Could Not Be Processed. Active Campaign E-Mail). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s email modifying experience is extremely plain, however easy to browse. Their design templates are restricted, which is fine with me, but their email editing experience is somewhat much easier in that you can develop inline images, and you can create a completely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch backward and forward between different emails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.

Your Content Could Not Be Processed. Active Campaign E-Mail

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. Your Content Could Not Be Processed. Active Campaign E-Mail. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Your Content Could Not Be Processed. Active Campaign E-Mail. But choosing an email marketing platform is like choosing a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy permits more sophisticated segmenting, for an additional $199 a month. In my look for the perfect e-mail marketing platform, I saw numerous others, a few of which I’ve already discussed.

Your Content Could Not Be Processed. Active Campaign E-Mail

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.