Why Use Active Campaign

Why Use Active Campaign

Why Use Active CampaignWhy Use Active Campaign

You can also see whether the completion rate has increased or decreased, for how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable feature.

Let’s say you have the very first name of just a few of your contacts, which holds true with my list. I normally don’t need a very first name to register to my list, but in some cases I get a first name, such as when someone buys an item. Would not it be nice to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their given name. If they do not, I simply say “Hey there,” (Why Use Active Campaign). By developing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s very first name.

Why Use Active Campaign

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by enabling me utilize the same automation over and over once again for my webinars, and I can rapidly alter out all of the information.

Why Use Active CampaignWhy Use Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the product, offer terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.

And here it is in an email. This message variable enables me to easily alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the very best email modifying experience. I actually like to send simple emails.

Why Use Active Campaign

I have actually discovered that very tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic template I developed. The user interface for the HTML editor appears like it was pulled from some totally free open-source project. Why Use Active Campaign.

However, including images is a little bit of a chore. You need to choose them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you compose totally in HTML. The option to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a clunky experience. You need separate text boxes for above and below the image. Recently I have begun using ActiveCampaign’s abundant full-screen editor. They have some nice templates, however I still want to send the simplest email possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t get rid of – Why Use Active Campaign.

Why Use Active Campaign

But, with some changes, I can make my e-mail pretty fundamental. I can make it automatically take up the entire window, and I can tweak the typography to be a little bigger, and have a bit more leading. The most frustrating part of ActiveCampaign’s abundant text editor is adding images. Envision you have actually simply typed out a terrific e-mail. Why Use Active Campaign.

You can’t simply add an image to a block of text. Rather, you need to produce two blocks of text: one for before the image, and one for after the image. If you have actually made any format changes, you’ll have to watch on those to stay consistent. That’s something to deal with when you want to include one image, however when you wish to include several, it ends up being a huge task.

They even have a standard mage editor where you can crop the image – Why Use Active Campaign. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a genuinely plain email, provided you make a standard design template initially.

Why Use Active Campaign

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience (Why Use Active Campaign). It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail editing experience is extremely plain, however simple to navigate. Their templates are restricted, which is fine with me, but their email modifying experience is a little easier because you can create inline images, and you can create a completely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change back and forth between different e-mails, I would intuitively be inclined open the same automation in different tabs, then open the respective emails from each of those tabs.

Why Use Active Campaign

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly modify your entire sequence. Why Use Active Campaign. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Why Use Active Campaign. But picking an email marketing platform is like picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division choices.

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw lots of others, some of which I’ve already pointed out.

Why Use Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.