Ways To Manage Lists In Active Campaign

Ways To Manage Lists In Active Campaign

Ways To Manage Lists In Active CampaignWays To Manage Lists In Active Campaign

You can likewise see whether the completion rate has increased or decreased, the length of time it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable function.

Let’s state you have the first name of only some of your contacts, which is the case with my list. I generally do not need a first name to register to my list, but in some cases I get a first name, such as when somebody buys an item. Wouldn’t it be good to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and after that their given name. If they do not, I just state “Hey there,” (Ways To Manage Lists In Active Campaign). By building a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s given name.

Ways To Manage Lists In Active Campaign

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by enabling me use the same automation over and over once again for my webinars, and I can quickly alter out all of the information.

Ways To Manage Lists In Active CampaignWays To Manage Lists In Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the item, offer terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it is in an email. This message variable allows me to easily change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp occurs to have the very best e-mail modifying experience. I really like to send easy emails.

Ways To Manage Lists In Active Campaign

I’ve found that very hard to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I created. The user interface for the HTML editor looks like it was pulled from some complimentary open-source task. Ways To Manage Lists In Active Campaign.

However, adding images is a bit of a chore. You need to choose them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you compose totally in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need separate text boxes for above and listed below the image. Lately I have actually begun using ActiveCampaign’s rich full-screen editor. They have some good design templates, however I still want to send out the simplest e-mail possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t remove – Ways To Manage Lists In Active Campaign.

Ways To Manage Lists In Active Campaign

However, with some changes, I can make my email pretty standard. I can make it automatically take up the whole window, and I can modify the typography to be a little larger, and have a bit more leading. The most aggravating part of ActiveCampaign’s abundant text editor is including images. Imagine you’ve just typed out an excellent email. Ways To Manage Lists In Active Campaign.

You can’t simply include an image to a block of text. Instead, you have to develop two blocks of text: one for before the image, and one for after the image. If you’ve made any format changes, you’ll have to keep an eye on those to remain constant. That’s something to handle when you want to include one image, but when you wish to include several, it ends up being a huge task.

They even have a standard mage editor where you can crop the image – Ways To Manage Lists In Active Campaign. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can create a really plain e-mail, offered you make a basic design template first.

Ways To Manage Lists In Active Campaign

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience (Ways To Manage Lists In Active Campaign). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s email modifying experience is really plain, but easy to browse. Their design templates are limited, which is great with me, however their e-mail editing experience is slightly easier in that you can produce inline images, and you can produce a completely plain e-mail, and even edit the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth in between different e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular emails from each of those tabs.

Ways To Manage Lists In Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire series. Ways To Manage Lists In Active Campaign. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Ways To Manage Lists In Active Campaign. However picking an e-mail marketing platform resembles selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation alternatives.

You can combine qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro plan enables more sophisticated segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw many others, a few of which I have actually already mentioned.

Ways To Manage Lists In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.