Using Active Campaign To Automate Customer Service

Using Active Campaign To Automate Customer Service

Using Active Campaign To Automate Customer ServiceUsing Active Campaign To Automate Customer Service

You can likewise see whether the completion rate has increased or decreased, for how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable feature.

Let’s say you have the first name of just some of your contacts, which holds true with my list. I generally do not require a given name to sign up to my list, however in some cases I get a given name, such as when someone buys an item. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I say “Hey,” and then their given name. If they don’t, I just say “Hey there,” (Using Active Campaign To Automate Customer Service). By developing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether or not I have the contact’s first name.

Using Active Campaign To Automate Customer Service

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by enabling me use the same automation over and over again for my webinars, and I can rapidly change out all of the details.

Using Active Campaign To Automate Customer ServiceUsing Active Campaign To Automate Customer Service

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the product, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.

And here it remains in an e-mail. This message variable enables me to easily alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp occurs to have the best e-mail editing experience. I truly like to send out simple e-mails.

Using Active Campaign To Automate Customer Service

I’ve discovered that very tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental template I developed. The interface for the HTML editor looks like it was pulled from some totally free open-source task. Using Active Campaign To Automate Customer Service.

However, including images is a little a task. You have to choose them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you make up completely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You need different text boxes for above and below the image. Lately I have actually started using ActiveCampaign’s rich full-screen editor. They have some good design templates, however I still want to send the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t remove – Using Active Campaign To Automate Customer Service.

Using Active Campaign To Automate Customer Service

But, with some modifications, I can make my email quite basic. I can make it immediately use up the entire window, and I can modify the typography to be slightly bigger, and have a little more leading. The most aggravating part of ActiveCampaign’s abundant text editor is including images. Picture you have actually just typed out a terrific e-mail. Using Active Campaign To Automate Customer Service.

You can’t merely include an image to a block of text. Instead, you need to develop 2 blocks of text: one for before the image, and one for after the image. If you’ve made any format changes, you’ll have to watch on those to remain consistent. That’s one thing to handle when you want to add one image, however when you desire to include numerous, it becomes a huge task.

They even have a basic mage editor where you can crop the image – Using Active Campaign To Automate Customer Service. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a genuinely plain e-mail, offered you make a fundamental design template initially.

Using Active Campaign To Automate Customer Service

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (Using Active Campaign To Automate Customer Service). It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s email editing experience is extremely plain, however easy to browse. Their design templates are restricted, which is great with me, but their email editing experience is somewhat much easier because you can develop inline images, and you can create a completely plain e-mail, and even modify the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch backward and forward between numerous emails, I would intuitively be inclined open the same automation in various tabs, then open the respective emails from each of those tabs.

Using Active Campaign To Automate Customer Service

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly modify your entire sequence. Using Active Campaign To Automate Customer Service. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Using Active Campaign To Automate Customer Service. However selecting an e-mail marketing platform is like selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro plan allows more sophisticated segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw numerous others, a few of which I have actually currently mentioned.

Using Active Campaign To Automate Customer Service

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.