Marketo Api Get Active Campaign Names And Tags

Marketo Api Get Active Campaign Names And Tags

Marketo Api Get Active Campaign Names And TagsMarketo Api Get Active Campaign Names And Tags

You can also see whether the completion rate has increased or reduced, for how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a load of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.

Let’s say you have the first name of just a few of your contacts, which is the case with my list. I typically do not require a first name to sign up to my list, but in some cases I get a given name, such as when somebody buys an item. Would not it be nice to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their given name. If they do not, I simply say “Hey there,” (Marketo Api Get Active Campaign Names And Tags). By building a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s first name.

Marketo Api Get Active Campaign Names And Tags

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by allowing me utilize the same automation over and over once again for my webinars, and I can rapidly change out all of the details.

Marketo Api Get Active Campaign Names And TagsMarketo Api Get Active Campaign Names And Tags

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the product, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal modifications.

And here it is in an e-mail. This message variable enables me to quickly change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp occurs to have the very best e-mail modifying experience. I actually like to send simple emails.

Marketo Api Get Active Campaign Names And Tags

I have actually discovered that really tough to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I developed. The user interface for the HTML editor looks like it was pulled from some totally free open-source job. Marketo Api Get Active Campaign Names And Tags.

However, adding images is a little a task. You have to choose them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you compose completely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You require different text boxes for above and below the image. Lately I have actually started using ActiveCampaign’s rich full-screen editor. They have some good templates, but I still desire to send out the simplest email possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t remove – Marketo Api Get Active Campaign Names And Tags.

Marketo Api Get Active Campaign Names And Tags

However, with some modifications, I can make my email quite basic. I can make it immediately use up the entire window, and I can tweak the typography to be a little bigger, and have a little more leading. The most aggravating part of ActiveCampaign’s rich full-screen editor is including images. Envision you’ve simply typed out a great email. Marketo Api Get Active Campaign Names And Tags.

You can’t just include an image to a block of text. Instead, you have to produce two blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting changes, you’ll need to watch on those to stay consistent. That’s one thing to handle when you wish to include one image, however when you wish to include numerous, it becomes a big chore.

They even have a basic mage editor where you can crop the image – Marketo Api Get Active Campaign Names And Tags. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can create a genuinely plain email, provided you make a standard design template initially.

Marketo Api Get Active Campaign Names And Tags

MailChimp’s integrated image editor is very powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (Marketo Api Get Active Campaign Names And Tags). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s email modifying experience is very plain, but easy to navigate. Their design templates are restricted, which is fine with me, however their e-mail editing experience is a little much easier in that you can create inline images, and you can develop a completely plain email, and even modify the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward in between numerous e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective emails from each of those tabs.

Marketo Api Get Active Campaign Names And Tags

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole sequence. Marketo Api Get Active Campaign Names And Tags. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Marketo Api Get Active Campaign Names And Tags. But picking an email marketing platform resembles choosing a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited division choices.

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw many others, a few of which I’ve currently discussed.

Marketo Api Get Active Campaign Names And Tags

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.