Litmos Active Campaign

Litmos Active Campaign

Litmos Active CampaignLitmos Active Campaign

You can likewise see whether the conclusion rate has increased or decreased, for how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It saves me a lot of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.

Let’s state you have the given name of only some of your contacts, which holds true with my list. I typically don’t require a very first name to sign up to my list, however in some cases I get a given name, such as when someone buys a product. Wouldn’t it be great to greet your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and after that their given name. If they don’t, I simply state “Hey there,” (Litmos Active Campaign). By developing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s first name.

Litmos Active Campaign

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by enabling me use the exact same automation over and over again for my webinars, and I can quickly change out all of the details.

Litmos Active CampaignLitmos Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the product, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer changes.

And here it is in an email. This message variable allows me to easily change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp happens to have the finest e-mail modifying experience. I really like to send out easy emails.

Litmos Active Campaign

I’ve discovered that extremely tough to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I created. The user interface for the HTML editor appears like it was pulled from some totally free open-source job. Litmos Active Campaign.

Nevertheless, including images is a little a task. You have to choose them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you make up totally in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You require separate text boxes for above and listed below the image. Recently I have begun using ActiveCampaign’s abundant full-screen editor. They have some great design templates, but I still want to send the simplest email possible. They do have some plain-looking e-mails, but they have some degree of very little format, which you can’t remove – Litmos Active Campaign.

Litmos Active Campaign

However, with some modifications, I can make my e-mail pretty fundamental. I can make it instantly take up the whole window, and I can modify the typography to be somewhat larger, and have a little more prominent. The most frustrating part of ActiveCampaign’s rich text editor is including images. Envision you’ve just typed out a terrific e-mail. Litmos Active Campaign.

You can’t just include an image to a block of text. Rather, you need to develop two blocks of text: one for before the image, and one for after the image. If you have actually made any format changes, you’ll have to keep an eye on those to stay consistent. That’s something to deal with when you desire to include one image, but when you wish to add several, it ends up being a big chore.

They even have a standard mage editor where you can crop the image – Litmos Active Campaign. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a truly plain email, offered you make a basic template initially.

Litmos Active Campaign

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience (Litmos Active Campaign). It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail modifying experience is extremely plain, but simple to browse. Their templates are restricted, which is fine with me, but their e-mail modifying experience is a little simpler in that you can develop inline images, and you can produce a completely plain e-mail, and even modify the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change back and forth in between various emails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective emails from each of those tabs.

Litmos Active Campaign

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily modify your entire sequence. Litmos Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Litmos Active Campaign. But choosing an e-mail marketing platform resembles selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation alternatives.

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my look for the ideal e-mail marketing platform, I saw many others, a few of which I have actually already pointed out.

Litmos Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.