How To Use Divi With Active Campaign

How To Use Divi With Active Campaign

How To Use Divi With Active CampaignHow To Use Divi With Active Campaign

You can also see whether the conclusion rate has increased or reduced, how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s say you have the first name of only some of your contacts, which is the case with my list. I usually do not need a given name to register to my list, however sometimes I get a first name, such as when someone buys an item. Wouldn’t it be great to greet your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and then their very first name. If they do not, I just state “Hey there,” (How To Use Divi With Active Campaign). By building a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s given name.

How To Use Divi With Active Campaign

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by enabling me utilize the exact same automation over and over once again for my webinars, and I can rapidly alter out all of the information.

How To Use Divi With Active CampaignHow To Use Divi With Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the item, deal terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it is in an email. This message variable allows me to easily alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp occurs to have the very best email editing experience. I truly like to send out simple emails.

How To Use Divi With Active Campaign

I have actually discovered that extremely tough to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I produced. The interface for the HTML editor looks like it was pulled from some free open-source project. How To Use Divi With Active Campaign.

Nevertheless, adding images is a little bit of a task. You have to select them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you make up entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require different text boxes for above and listed below the image. Recently I have started utilizing ActiveCampaign’s abundant full-screen editor. They have some great design templates, but I still wish to send the simplest email possible. They do have some plain-looking emails, but they have some degree of very little formatting, which you can’t remove – How To Use Divi With Active Campaign.

How To Use Divi With Active Campaign

However, with some adjustments, I can make my email pretty standard. I can make it instantly use up the whole window, and I can fine-tune the typography to be a little larger, and have a little bit more leading. The most discouraging part of ActiveCampaign’s abundant full-screen editor is adding images. Envision you have actually just typed out a fantastic email. How To Use Divi With Active Campaign.

You can’t merely include an image to a block of text. Instead, you need to create 2 blocks of text: one for before the image, and one for after the image. If you have actually made any format modifications, you’ll need to keep an eye on those to stay constant. That’s one thing to deal with when you wish to include one image, but when you wish to add several, it ends up being a huge chore.

They even have a basic mage editor where you can crop the image – How To Use Divi With Active Campaign. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a genuinely plain email, supplied you make a standard design template first.

How To Use Divi With Active Campaign

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (How To Use Divi With Active Campaign). It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail modifying experience is extremely plain, however simple to navigate. Their design templates are restricted, which is fine with me, but their e-mail modifying experience is somewhat much easier in that you can produce inline images, and you can produce a totally plain email, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change backward and forward between various e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular e-mails from each of those tabs.

How To Use Divi With Active Campaign

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire series. How To Use Divi With Active Campaign. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – How To Use Divi With Active Campaign. But choosing an email marketing platform is like picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division alternatives.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw numerous others, some of which I have actually currently mentioned.

How To Use Divi With Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.