How To Use Different Lead Magnets With Active Campaign
You can likewise see whether the conclusion rate has actually increased or decreased, the length of time it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It saves me a heap of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar feature.
Let’s state you have the given name of only a few of your contacts, which holds true with my list. I typically don’t require a very first name to register to my list, however often I get a first name, such as when someone purchases a product. Would not it be good to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and after that their first name. If they do not, I just state “Hey there,” (How To Use Different Lead Magnets With Active Campaign). By constructing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s given name.
How To Use Different Lead Magnets With Active Campaign
I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me utilize the exact same automation over and over again for my webinars, and I can rapidly alter out all of the details.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the item, offer terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or offer modifications.
And here it is in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp occurs to have the very best e-mail modifying experience. I really like to send simple emails.
How To Use Different Lead Magnets With Active Campaign
I have actually found that extremely tough to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I created. The user interface for the HTML editor appears like it was pulled from some complimentary open-source task. How To Use Different Lead Magnets With Active Campaign.
However, including images is a little bit of a chore. You need to select them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you compose completely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.
Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require different text boxes for above and listed below the image. Lately I have actually started utilizing ActiveCampaign’s abundant text editor. They have some nice design templates, but I still wish to send the simplest email possible. They do have some plain-looking emails, but they have some degree of very little formatting, which you can’t get rid of – How To Use Different Lead Magnets With Active Campaign.
How To Use Different Lead Magnets With Active Campaign
However, with some modifications, I can make my e-mail quite standard. I can make it instantly use up the whole window, and I can fine-tune the typography to be somewhat bigger, and have a bit more leading. The most discouraging part of ActiveCampaign’s rich full-screen editor is including images. Envision you have actually simply typed out a great email. How To Use Different Lead Magnets With Active Campaign.
You can’t just add an image to a block of text. Instead, you need to create 2 blocks of text: one for before the image, and one for after the image. If you’ve made any format modifications, you’ll need to watch on those to remain constant. That’s one thing to handle when you want to include one image, however when you want to add numerous, it becomes a big chore.
They even have a fundamental mage editor where you can crop the image – How To Use Different Lead Magnets With Active Campaign. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a genuinely plain email, supplied you make a fundamental template first.
How To Use Different Lead Magnets With Active Campaign
MailChimp’s integrated image editor is very powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (How To Use Different Lead Magnets With Active Campaign). It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time savings.
ConvertKit’s e-mail editing experience is really plain, however easy to navigate. Their templates are restricted, which is great with me, but their e-mail editing experience is slightly simpler in that you can create inline images, and you can develop an absolutely plain email, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward in between different emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular e-mails from each of those tabs.
How To Use Different Lead Magnets With Active Campaign
In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole sequence. How To Use Different Lead Magnets With Active Campaign. Contrast that with ConvertKit’s Series.
Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – How To Use Different Lead Magnets With Active Campaign. However picking an email marketing platform is like choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited division options.
You can combine characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw many others, some of which I’ve already pointed out.
How To Use Different Lead Magnets With Active Campaign
ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.
