How To Tag Different Kickstarter Levels In Active Campaign

How To Tag Different Kickstarter Levels In Active Campaign

How To Tag Different Kickstarter Levels In Active CampaignHow To Tag Different Kickstarter Levels In Active Campaign

You can also see whether the conclusion rate has increased or decreased, the length of time it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable function.

Let’s say you have the very first name of just a few of your contacts, which holds true with my list. I typically do not need a given name to sign up to my list, but sometimes I get a first name, such as when somebody purchases an item. Wouldn’t it be good to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and after that their given name. If they don’t, I simply say “Hey there,” (How To Tag Different Kickstarter Levels In Active Campaign). By developing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s very first name.

How To Tag Different Kickstarter Levels In Active Campaign

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by allowing me use the very same automation over and over once again for my webinars, and I can rapidly alter out all of the information.

How To Tag Different Kickstarter Levels In Active CampaignHow To Tag Different Kickstarter Levels In Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the product, deal terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal modifications.

And here it remains in an email. This message variable allows me to easily change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the finest e-mail editing experience. I truly like to send simple emails.

How To Tag Different Kickstarter Levels In Active Campaign

I have actually found that very tough to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I produced. The interface for the HTML editor looks like it was pulled from some complimentary open-source job. How To Tag Different Kickstarter Levels In Active Campaign.

Nevertheless, adding images is a little a chore. You have to select them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you compose entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant text editor is a cumbersome experience. You need different text boxes for above and listed below the image. Lately I have begun using ActiveCampaign’s rich text editor. They have some nice design templates, however I still desire to send the plainest email possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t eliminate – How To Tag Different Kickstarter Levels In Active Campaign.

How To Tag Different Kickstarter Levels In Active Campaign

However, with some adjustments, I can make my e-mail quite fundamental. I can make it automatically take up the whole window, and I can modify the typography to be somewhat bigger, and have a little bit more leading. The most frustrating part of ActiveCampaign’s rich text editor is including images. Envision you have actually just typed out an excellent email. How To Tag Different Kickstarter Levels In Active Campaign.

You can’t just add an image to a block of text. Rather, you need to create two blocks of text: one for before the image, and one for after the image. If you have actually made any formatting changes, you’ll have to keep an eye on those to stay constant. That’s one thing to handle when you desire to add one image, however when you wish to add several, it becomes a big chore.

They even have a fundamental mage editor where you can crop the image – How To Tag Different Kickstarter Levels In Active Campaign. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a truly plain e-mail, provided you make a fundamental template first.

How To Tag Different Kickstarter Levels In Active Campaign

MailChimp’s integrated image editor is very powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience (How To Tag Different Kickstarter Levels In Active Campaign). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email modifying experience is extremely plain, but simple to browse. Their design templates are limited, which is great with me, but their email modifying experience is somewhat easier in that you can produce inline images, and you can produce an absolutely plain email, and even edit the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch back and forth between various e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the respective emails from each of those tabs.

How To Tag Different Kickstarter Levels In Active Campaign

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole sequence. How To Tag Different Kickstarter Levels In Active Campaign. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – How To Tag Different Kickstarter Levels In Active Campaign. But choosing an email marketing platform is like selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

You can combine qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my search for the ideal e-mail marketing platform, I saw lots of others, some of which I’ve already discussed.

How To Tag Different Kickstarter Levels In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.