How To Put A Photo In Active Campaign

How To Put A Photo In Active Campaign

How To Put A Photo In Active CampaignHow To Put A Photo In Active Campaign

You can also see whether the completion rate has increased or reduced, how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It saves me a load of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s say you have the very first name of only a few of your contacts, which holds true with my list. I generally do not require a first name to register to my list, however in some cases I get a first name, such as when someone buys an item. Would not it be great to welcome your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their given name. If they do not, I simply say “Hey there,” (How To Put A Photo In Active Campaign). By developing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether I have the contact’s given name.

How To Put A Photo In Active Campaign

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by enabling me utilize the exact same automation over and over once again for my webinars, and I can rapidly change out all of the details.

How To Put A Photo In Active CampaignHow To Put A Photo In Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the item, offer terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal modifications.

And here it remains in an email. This message variable allows me to easily alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp takes place to have the finest e-mail modifying experience. I truly like to send easy e-mails.

How To Put A Photo In Active Campaign

I’ve found that extremely hard to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental design template I developed. The interface for the HTML editor appears like it was pulled from some complimentary open-source project. How To Put A Photo In Active Campaign.

However, including images is a little bit of a chore. You need to select them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you make up entirely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich full-screen editor is a clunky experience. You need different text boxes for above and listed below the image. Recently I have actually started using ActiveCampaign’s abundant full-screen editor. They have some great templates, however I still desire to send out the plainest email possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t get rid of – How To Put A Photo In Active Campaign.

How To Put A Photo In Active Campaign

But, with some modifications, I can make my e-mail pretty basic. I can make it instantly use up the entire window, and I can tweak the typography to be somewhat larger, and have a little more leading. The most aggravating part of ActiveCampaign’s rich full-screen editor is adding images. Picture you have actually just typed out an excellent e-mail. How To Put A Photo In Active Campaign.

You can’t simply add an image to a block of text. Instead, you need to develop two blocks of text: one for prior to the image, and one for after the image. If you have actually made any format changes, you’ll need to watch on those to remain consistent. That’s one thing to handle when you wish to include one image, however when you want to include a number of, it becomes a huge task.

They even have a standard mage editor where you can crop the image – How To Put A Photo In Active Campaign. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a truly plain email, supplied you make a standard design template initially.

How To Put A Photo In Active Campaign

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience (How To Put A Photo In Active Campaign). It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s e-mail modifying experience is very plain, however easy to navigate. Their templates are limited, which is fine with me, but their e-mail modifying experience is a little simpler because you can create inline images, and you can create an absolutely plain e-mail, and even edit the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward in between numerous e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective emails from each of those tabs.

How To Put A Photo In Active Campaign

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. How To Put A Photo In Active Campaign. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – How To Put A Photo In Active Campaign. However picking an e-mail marketing platform resembles choosing a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro plan enables more advanced segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw numerous others, a few of which I have actually already mentioned.

How To Put A Photo In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.