How To Integrate An Active Campaign Form To Leadpages

How To Integrate An Active Campaign Form To Leadpages

How To Integrate An Active Campaign Form To LeadpagesHow To Integrate An Active Campaign Form To Leadpages

You can also see whether the completion rate has increased or reduced, for how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable feature.

Let’s state you have the given name of just a few of your contacts, which holds true with my list. I usually do not require a given name to register to my list, but sometimes I get a given name, such as when someone buys an item. Wouldn’t it be nice to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their given name. If they do not, I simply state “Hey there,” (How To Integrate An Active Campaign Form To Leadpages). By building a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s given name.

How To Integrate An Active Campaign Form To Leadpages

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by enabling me use the same automation over and over again for my webinars, and I can quickly alter out all of the details.

How To Integrate An Active Campaign Form To LeadpagesHow To Integrate An Active Campaign Form To Leadpages

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the product, offer terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer changes.

And here it remains in an email. This message variable allows me to easily alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp takes place to have the very best e-mail modifying experience. I really like to send easy e-mails.

How To Integrate An Active Campaign Form To Leadpages

I’ve found that extremely hard to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard design template I developed. The user interface for the HTML editor looks like it was pulled from some totally free open-source project. How To Integrate An Active Campaign Form To Leadpages.

However, including images is a little bit of a chore. You have to select them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you compose completely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You require different text boxes for above and below the image. Recently I have started using ActiveCampaign’s abundant full-screen editor. They have some nice templates, however I still desire to send out the simplest email possible. They do have some plain-looking emails, but they have some degree of very little formatting, which you can’t eliminate – How To Integrate An Active Campaign Form To Leadpages.

How To Integrate An Active Campaign Form To Leadpages

But, with some modifications, I can make my e-mail pretty basic. I can make it immediately take up the whole window, and I can fine-tune the typography to be slightly larger, and have a bit more leading. The most discouraging part of ActiveCampaign’s abundant text editor is adding images. Imagine you’ve just typed out a fantastic email. How To Integrate An Active Campaign Form To Leadpages.

You can’t just add an image to a block of text. Instead, you need to produce 2 blocks of text: one for before the image, and one for after the image. If you’ve made any format modifications, you’ll have to watch on those to remain constant. That’s one thing to deal with when you desire to add one image, but when you wish to add a number of, it ends up being a huge task.

They even have a basic mage editor where you can crop the image – How To Integrate An Active Campaign Form To Leadpages. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a really plain e-mail, offered you make a fundamental template first.

How To Integrate An Active Campaign Form To Leadpages

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience (How To Integrate An Active Campaign Form To Leadpages). It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time savings.

ConvertKit’s email modifying experience is extremely plain, however easy to browse. Their design templates are restricted, which is great with me, but their e-mail editing experience is slightly simpler in that you can develop inline images, and you can produce an absolutely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change back and forth between different emails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective e-mails from each of those tabs.

How To Integrate An Active Campaign Form To Leadpages

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily edit your entire sequence. How To Integrate An Active Campaign Form To Leadpages. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – How To Integrate An Active Campaign Form To Leadpages. However selecting an email marketing platform resembles choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division alternatives.

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my look for the best email marketing platform, I saw lots of others, some of which I have actually currently pointed out.

How To Integrate An Active Campaign Form To Leadpages

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.