How To Integrate Active Campaign With Thinkific

How To Integrate Active Campaign With Thinkific

How To Integrate Active Campaign With ThinkificHow To Integrate Active Campaign With Thinkific

You can likewise see whether the completion rate has actually increased or reduced, the length of time it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a ton of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s state you have the given name of just a few of your contacts, which holds true with my list. I normally don’t need a given name to register to my list, however often I get a given name, such as when somebody purchases an item. Would not it be nice to greet your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and after that their given name. If they do not, I just say “Hey there,” (How To Integrate Active Campaign With Thinkific). By building a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s given name.

How To Integrate Active Campaign With Thinkific

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by enabling me use the very same automation over and over again for my webinars, and I can rapidly change out all of the details.

How To Integrate Active Campaign With ThinkificHow To Integrate Active Campaign With Thinkific

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the item, deal terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal changes.

And here it is in an email. This message variable allows me to quickly change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp happens to have the best email modifying experience. I actually like to send basic emails.

How To Integrate Active Campaign With Thinkific

I have actually found that really hard to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I produced. The user interface for the HTML editor looks like it was pulled from some totally free open-source job. How To Integrate Active Campaign With Thinkific.

However, adding images is a little bit of a chore. You have to pick them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you compose entirely in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need different text boxes for above and listed below the image. Lately I have begun utilizing ActiveCampaign’s rich text editor. They have some good templates, but I still wish to send the plainest e-mail possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t remove – How To Integrate Active Campaign With Thinkific.

How To Integrate Active Campaign With Thinkific

But, with some adjustments, I can make my e-mail quite standard. I can make it automatically take up the entire window, and I can tweak the typography to be a little larger, and have a bit more prominent. The most aggravating part of ActiveCampaign’s rich full-screen editor is including images. Envision you’ve simply typed out a fantastic e-mail. How To Integrate Active Campaign With Thinkific.

You can’t just add an image to a block of text. Rather, you have to produce two blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll have to watch on those to stay consistent. That’s something to handle when you wish to add one image, but when you wish to include several, it becomes a big chore.

They even have a standard mage editor where you can crop the image – How To Integrate Active Campaign With Thinkific. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a genuinely plain e-mail, provided you make a fundamental design template first.

How To Integrate Active Campaign With Thinkific

MailChimp’s built-in image editor is very effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience (How To Integrate Active Campaign With Thinkific). It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, but easy to browse. Their templates are limited, which is fine with me, but their email modifying experience is somewhat simpler because you can create inline images, and you can produce a completely plain email, and even modify the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch back and forth between various e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the respective emails from each of those tabs.

How To Integrate Active Campaign With Thinkific

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole sequence. How To Integrate Active Campaign With Thinkific. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – How To Integrate Active Campaign With Thinkific. However picking an email marketing platform resembles selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation alternatives.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw lots of others, a few of which I have actually currently discussed.

How To Integrate Active Campaign With Thinkific

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.