How To Connect Gravity Forms To Active Campaign

How To Connect Gravity Forms To Active Campaign

How To Connect Gravity Forms To Active CampaignHow To Connect Gravity Forms To Active Campaign

You can likewise see whether the conclusion rate has increased or reduced, how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a load of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a comparable function.

Let’s say you have the first name of only some of your contacts, which is the case with my list. I usually don’t need a first name to sign up to my list, but sometimes I get a given name, such as when somebody buys a product. Would not it be good to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their given name. If they don’t, I simply say “Hey there,” (How To Connect Gravity Forms To Active Campaign). By constructing a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s first name.

How To Connect Gravity Forms To Active Campaign

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by allowing me use the very same automation over and over once again for my webinars, and I can quickly change out all of the details.

How To Connect Gravity Forms To Active CampaignHow To Connect Gravity Forms To Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the item, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or deal changes.

And here it is in an e-mail. This message variable enables me to easily change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp takes place to have the best e-mail editing experience. I actually like to send out simple e-mails.

How To Connect Gravity Forms To Active Campaign

I have actually discovered that really hard to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental template I created. The interface for the HTML editor appears like it was pulled from some free open-source task. How To Connect Gravity Forms To Active Campaign.

Nevertheless, including images is a bit of a chore. You have to select them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you compose entirely in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need different text boxes for above and listed below the image. Recently I have actually begun using ActiveCampaign’s abundant full-screen editor. They have some good design templates, however I still wish to send out the simplest email possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t remove – How To Connect Gravity Forms To Active Campaign.

How To Connect Gravity Forms To Active Campaign

However, with some adjustments, I can make my e-mail pretty fundamental. I can make it instantly use up the whole window, and I can fine-tune the typography to be slightly larger, and have a bit more leading. The most aggravating part of ActiveCampaign’s abundant full-screen editor is adding images. Picture you have actually simply typed out an excellent e-mail. How To Connect Gravity Forms To Active Campaign.

You can’t simply include an image to a block of text. Rather, you need to develop 2 blocks of text: one for before the image, and one for after the image. If you have actually made any format modifications, you’ll have to keep an eye on those to remain constant. That’s one thing to handle when you want to add one image, however when you want to include a number of, it ends up being a big chore.

They even have a fundamental mage editor where you can crop the image – How To Connect Gravity Forms To Active Campaign. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a really plain email, supplied you make a fundamental template initially.

How To Connect Gravity Forms To Active Campaign

MailChimp’s integrated image editor is very powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (How To Connect Gravity Forms To Active Campaign). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail modifying experience is very plain, but easy to browse. Their templates are limited, which is great with me, but their email modifying experience is somewhat much easier because you can produce inline images, and you can create an absolutely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth between different emails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular e-mails from each of those tabs.

How To Connect Gravity Forms To Active Campaign

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. How To Connect Gravity Forms To Active Campaign. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – How To Connect Gravity Forms To Active Campaign. However choosing an email marketing platform resembles choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division alternatives.

You can combine qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan allows more advanced segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw many others, some of which I have actually already pointed out.

How To Connect Gravity Forms To Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.