How To Connect Active Campaign To Four Percent

How To Connect Active Campaign To Four Percent

How To Connect Active Campaign To Four PercentHow To Connect Active Campaign To Four Percent

You can also see whether the completion rate has actually increased or reduced, the length of time it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lot of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a comparable function.

Let’s say you have the first name of just some of your contacts, which holds true with my list. I normally do not require a very first name to register to my list, however in some cases I get a first name, such as when someone purchases an item. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their first name. If they don’t, I just say “Hey there,” (How To Connect Active Campaign To Four Percent). By building a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s given name.

How To Connect Active Campaign To Four Percent

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by allowing me use the same automation over and over again for my webinars, and I can rapidly alter out all of the information.

How To Connect Active Campaign To Four PercentHow To Connect Active Campaign To Four Percent

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the product, offer terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.

And here it is in an email. This message variable enables me to quickly change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp happens to have the best email modifying experience. I actually like to send basic e-mails.

How To Connect Active Campaign To Four Percent

I have actually discovered that extremely tough to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental design template I developed. The user interface for the HTML editor looks like it was pulled from some free open-source task. How To Connect Active Campaign To Four Percent.

Nevertheless, adding images is a little a chore. You need to choose them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you make up completely in HTML. The alternative to this, if you desire to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich text editor is a clunky experience. You need different text boxes for above and listed below the image. Recently I have actually begun using ActiveCampaign’s rich text editor. They have some good templates, however I still desire to send out the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t get rid of – How To Connect Active Campaign To Four Percent.

How To Connect Active Campaign To Four Percent

However, with some changes, I can make my email pretty basic. I can make it automatically use up the whole window, and I can fine-tune the typography to be a little larger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s abundant text editor is adding images. Imagine you have actually just typed out a fantastic e-mail. How To Connect Active Campaign To Four Percent.

You can’t just include an image to a block of text. Instead, you need to create 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting changes, you’ll have to watch on those to stay consistent. That’s something to deal with when you wish to add one image, but when you wish to add numerous, it becomes a huge task.

They even have a fundamental mage editor where you can crop the image – How To Connect Active Campaign To Four Percent. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a really plain e-mail, offered you make a fundamental template initially.

How To Connect Active Campaign To Four Percent

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (How To Connect Active Campaign To Four Percent). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail editing experience is very plain, however simple to browse. Their design templates are restricted, which is fine with me, but their email editing experience is somewhat easier in that you can develop inline images, and you can develop a completely plain email, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch back and forth between various emails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective emails from each of those tabs.

How To Connect Active Campaign To Four Percent

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. How To Connect Active Campaign To Four Percent. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – How To Connect Active Campaign To Four Percent. However choosing an e-mail marketing platform resembles selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

You can combine attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan enables more advanced segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw many others, some of which I have actually currently pointed out.

How To Connect Active Campaign To Four Percent

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.