How To Clean Up Lists In Active Campaign

How To Clean Up Lists In Active Campaign

How To Clean Up Lists In Active CampaignHow To Clean Up Lists In Active Campaign

You can likewise see whether the conclusion rate has increased or decreased, for how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It conserves me a lot of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s state you have the given name of only some of your contacts, which is the case with my list. I usually don’t require a given name to sign up to my list, but often I get a given name, such as when someone buys an item. Wouldn’t it be great to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their given name. If they do not, I just state “Hey there,” (How To Clean Up Lists In Active Campaign). By constructing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s very first name.

How To Clean Up Lists In Active Campaign

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by allowing me use the same automation over and over once again for my webinars, and I can rapidly alter out all of the details.

How To Clean Up Lists In Active CampaignHow To Clean Up Lists In Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the item, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or deal modifications.

And here it is in an email. This message variable enables me to easily change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp occurs to have the very best email editing experience. I actually like to send easy e-mails.

How To Clean Up Lists In Active Campaign

I have actually discovered that extremely hard to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I produced. The interface for the HTML editor looks like it was pulled from some totally free open-source job. How To Clean Up Lists In Active Campaign.

Nevertheless, adding images is a little a task. You need to select them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you compose totally in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a clunky experience. You need different text boxes for above and below the image. Recently I have started using ActiveCampaign’s rich text editor. They have some good templates, but I still wish to send the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t remove – How To Clean Up Lists In Active Campaign.

How To Clean Up Lists In Active Campaign

But, with some adjustments, I can make my e-mail pretty standard. I can make it automatically take up the whole window, and I can modify the typography to be somewhat larger, and have a little bit more prominent. The most aggravating part of ActiveCampaign’s rich text editor is including images. Picture you’ve simply typed out a great e-mail. How To Clean Up Lists In Active Campaign.

You can’t merely include an image to a block of text. Instead, you have to create 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll have to watch on those to stay consistent. That’s something to handle when you wish to include one image, but when you want to add numerous, it ends up being a big chore.

They even have a fundamental mage editor where you can crop the image – How To Clean Up Lists In Active Campaign. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a truly plain e-mail, offered you make a standard template initially.

How To Clean Up Lists In Active Campaign

MailChimp’s built-in image editor is very effective. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience (How To Clean Up Lists In Active Campaign). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email modifying experience is extremely plain, however easy to browse. Their templates are limited, which is fine with me, but their e-mail editing experience is a little simpler in that you can develop inline images, and you can produce an absolutely plain email, and even edit the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change backward and forward in between different emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective e-mails from each of those tabs.

How To Clean Up Lists In Active Campaign

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire sequence. How To Clean Up Lists In Active Campaign. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – How To Clean Up Lists In Active Campaign. However selecting an e-mail marketing platform is like selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro strategy permits more advanced segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw many others, a few of which I’ve already pointed out.

How To Clean Up Lists In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.