How To Best Import Email Subscribers Into Active Campaign
You can likewise see whether the conclusion rate has increased or decreased, for how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a ton of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable feature.
Let’s state you have the given name of only some of your contacts, which is the case with my list. I generally don’t require a first name to sign up to my list, but sometimes I get a very first name, such as when someone purchases a product. Wouldn’t it be great to greet your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.
I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and after that their given name. If they don’t, I just state “Hey there,” (How To Best Import Email Subscribers Into Active Campaign). By developing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s given name.
How To Best Import Email Subscribers Into Active Campaign
I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by enabling me utilize the exact same automation over and over once again for my webinars, and I can rapidly change out all of the information.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the product, deal terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer changes.
And here it is in an e-mail. This message variable allows me to quickly change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the best e-mail editing experience. I truly like to send out simple emails.
How To Best Import Email Subscribers Into Active Campaign
I have actually found that very hard to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental design template I created. The user interface for the HTML editor looks like it was pulled from some free open-source job. How To Best Import Email Subscribers Into Active Campaign.
Nevertheless, adding images is a little a chore. You need to select them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you make up entirely in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.
Adding images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need separate text boxes for above and below the image. Recently I have begun utilizing ActiveCampaign’s rich full-screen editor. They have some great templates, however I still want to send the simplest email possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t get rid of – How To Best Import Email Subscribers Into Active Campaign.
How To Best Import Email Subscribers Into Active Campaign
However, with some changes, I can make my email pretty standard. I can make it automatically use up the entire window, and I can fine-tune the typography to be a little larger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s rich full-screen editor is including images. Imagine you have actually simply typed out an excellent e-mail. How To Best Import Email Subscribers Into Active Campaign.
You can’t just add an image to a block of text. Rather, you need to develop 2 blocks of text: one for before the image, and one for after the image. If you’ve made any format changes, you’ll need to keep an eye on those to stay constant. That’s one thing to deal with when you desire to include one image, however when you desire to add a number of, it becomes a huge chore.
They even have a standard mage editor where you can crop the image – How To Best Import Email Subscribers Into Active Campaign. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can produce a truly plain email, offered you make a standard design template first.
How To Best Import Email Subscribers Into Active Campaign
MailChimp’s built-in image editor is very powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (How To Best Import Email Subscribers Into Active Campaign). It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time cost savings.
ConvertKit’s email editing experience is really plain, but easy to browse. Their design templates are restricted, which is fine with me, however their e-mail editing experience is a little simpler in that you can produce inline images, and you can produce a completely plain email, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward in between different e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective e-mails from each of those tabs.
How To Best Import Email Subscribers Into Active Campaign
In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire sequence. How To Best Import Email Subscribers Into Active Campaign. Contrast that with ConvertKit’s Sequences.
Once again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – How To Best Import Email Subscribers Into Active Campaign. But choosing an e-mail marketing platform resembles picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation alternatives.
You can combine characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw lots of others, some of which I have actually already mentioned.
How To Best Import Email Subscribers Into Active Campaign
ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.
