Gravity Forms Prepopulate Email From Active Campaign

Gravity Forms Prepopulate Email From Active Campaign

Gravity Forms Prepopulate Email From Active CampaignGravity Forms Prepopulate Email From Active Campaign

You can also see whether the conclusion rate has increased or decreased, for how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It saves me a heap of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has an equivalent function.

Let’s state you have the first name of just a few of your contacts, which holds true with my list. I normally don’t require a given name to sign up to my list, but in some cases I get a very first name, such as when someone buys a product. Wouldn’t it be good to welcome your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and after that their first name. If they don’t, I simply state “Hey there,” (Gravity Forms Prepopulate Email From Active Campaign). By constructing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s first name.

Gravity Forms Prepopulate Email From Active Campaign

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by enabling me use the same automation over and over once again for my webinars, and I can rapidly alter out all of the details.

Gravity Forms Prepopulate Email From Active CampaignGravity Forms Prepopulate Email From Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the product, deal terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal modifications.

And here it remains in an email. This message variable allows me to quickly change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp happens to have the very best email modifying experience. I actually like to send easy e-mails.

Gravity Forms Prepopulate Email From Active Campaign

I have actually discovered that extremely tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental design template I developed. The user interface for the HTML editor looks like it was pulled from some complimentary open-source job. Gravity Forms Prepopulate Email From Active Campaign.

However, adding images is a little a chore. You need to pick them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you make up completely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant text editor is a cumbersome experience. You require different text boxes for above and below the image. Lately I have begun utilizing ActiveCampaign’s abundant full-screen editor. They have some good design templates, however I still desire to send out the simplest email possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t eliminate – Gravity Forms Prepopulate Email From Active Campaign.

Gravity Forms Prepopulate Email From Active Campaign

But, with some changes, I can make my email quite standard. I can make it automatically take up the entire window, and I can tweak the typography to be slightly bigger, and have a little more leading. The most discouraging part of ActiveCampaign’s rich full-screen editor is adding images. Imagine you’ve just typed out a great e-mail. Gravity Forms Prepopulate Email From Active Campaign.

You can’t merely include an image to a block of text. Instead, you have to create 2 blocks of text: one for before the image, and one for after the image. If you have actually made any format changes, you’ll have to watch on those to remain consistent. That’s one thing to deal with when you want to include one image, however when you wish to add numerous, it becomes a huge task.

They even have a standard mage editor where you can crop the image – Gravity Forms Prepopulate Email From Active Campaign. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a truly plain email, supplied you make a fundamental design template initially.

Gravity Forms Prepopulate Email From Active Campaign

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience (Gravity Forms Prepopulate Email From Active Campaign). It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s e-mail editing experience is very plain, however easy to browse. Their templates are restricted, which is great with me, however their e-mail modifying experience is slightly much easier because you can develop inline images, and you can create a totally plain e-mail, and even modify the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward in between different e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the particular emails from each of those tabs.

Gravity Forms Prepopulate Email From Active Campaign

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole sequence. Gravity Forms Prepopulate Email From Active Campaign. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Gravity Forms Prepopulate Email From Active Campaign. However picking an e-mail marketing platform resembles picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw numerous others, a few of which I’ve already mentioned.

Gravity Forms Prepopulate Email From Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.