Gravity Forms Active Campaign Field Mapping

Gravity Forms Active Campaign Field Mapping

Gravity Forms Active Campaign Field MappingGravity Forms Active Campaign Field Mapping

You can likewise see whether the completion rate has actually increased or decreased, for how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a ton of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s state you have the given name of just some of your contacts, which holds true with my list. I generally do not need a given name to register to my list, however sometimes I get a given name, such as when someone purchases an item. Would not it be nice to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and then their given name. If they do not, I just say “Hey there,” (Gravity Forms Active Campaign Field Mapping). By building a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s given name.

Gravity Forms Active Campaign Field Mapping

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by allowing me utilize the exact same automation over and over again for my webinars, and I can quickly change out all of the details.

Gravity Forms Active Campaign Field MappingGravity Forms Active Campaign Field Mapping

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, deal terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it remains in an e-mail. This message variable enables me to quickly change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp occurs to have the very best e-mail modifying experience. I really like to send out simple e-mails.

Gravity Forms Active Campaign Field Mapping

I’ve discovered that extremely hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I created. The interface for the HTML editor appears like it was pulled from some complimentary open-source task. Gravity Forms Active Campaign Field Mapping.

However, including images is a little a chore. You need to choose them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you make up entirely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need different text boxes for above and listed below the image. Recently I have started utilizing ActiveCampaign’s abundant text editor. They have some great templates, but I still wish to send the plainest email possible. They do have some plain-looking emails, but they have some degree of very little formatting, which you can’t get rid of – Gravity Forms Active Campaign Field Mapping.

Gravity Forms Active Campaign Field Mapping

But, with some adjustments, I can make my e-mail quite basic. I can make it immediately take up the entire window, and I can modify the typography to be slightly bigger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s abundant text editor is including images. Envision you’ve simply typed out a terrific e-mail. Gravity Forms Active Campaign Field Mapping.

You can’t just add an image to a block of text. Rather, you have to create 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll need to watch on those to remain constant. That’s one thing to handle when you wish to add one image, but when you want to include a number of, it becomes a big task.

They even have a basic mage editor where you can crop the image – Gravity Forms Active Campaign Field Mapping. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can create a truly plain email, offered you make a fundamental design template first.

Gravity Forms Active Campaign Field Mapping

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience (Gravity Forms Active Campaign Field Mapping). It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s email modifying experience is very plain, however easy to browse. Their templates are restricted, which is fine with me, but their email modifying experience is somewhat simpler in that you can produce inline images, and you can create a totally plain email, and even modify the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward in between numerous e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the respective e-mails from each of those tabs.

Gravity Forms Active Campaign Field Mapping

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily edit your entire sequence. Gravity Forms Active Campaign Field Mapping. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Gravity Forms Active Campaign Field Mapping. However choosing an email marketing platform resembles choosing a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.

You can combine attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw numerous others, a few of which I have actually already discussed.

Gravity Forms Active Campaign Field Mapping

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.