Gravity Forms Active Campaign Feild Mapping

Gravity Forms Active Campaign Feild Mapping

Gravity Forms Active Campaign Feild MappingGravity Forms Active Campaign Feild Mapping

You can likewise see whether the completion rate has actually increased or decreased, how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a lot of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has an equivalent feature.

Let’s say you have the given name of just some of your contacts, which holds true with my list. I generally do not require a very first name to register to my list, but in some cases I get a given name, such as when someone purchases a product. Would not it be nice to greet your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a very first name, I say “Hey,” and after that their first name. If they do not, I simply state “Hey there,” (Gravity Forms Active Campaign Feild Mapping). By developing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s given name.

Gravity Forms Active Campaign Feild Mapping

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by allowing me use the exact same automation over and over again for my webinars, and I can rapidly change out all of the details.

Gravity Forms Active Campaign Feild MappingGravity Forms Active Campaign Feild Mapping

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the product, offer terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer changes.

And here it is in an email. This message variable enables me to easily alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp happens to have the very best e-mail editing experience. I actually like to send simple emails.

Gravity Forms Active Campaign Feild Mapping

I have actually found that extremely tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental template I developed. The user interface for the HTML editor appears like it was pulled from some totally free open-source task. Gravity Forms Active Campaign Feild Mapping.

However, including images is a bit of a task. You have to pick them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you compose completely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant text editor is a clunky experience. You require different text boxes for above and below the image. Lately I have actually started utilizing ActiveCampaign’s abundant text editor. They have some nice templates, however I still wish to send out the plainest email possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t remove – Gravity Forms Active Campaign Feild Mapping.

Gravity Forms Active Campaign Feild Mapping

However, with some changes, I can make my email pretty fundamental. I can make it immediately use up the whole window, and I can modify the typography to be a little larger, and have a little more prominent. The most aggravating part of ActiveCampaign’s abundant full-screen editor is adding images. Envision you have actually simply typed out an excellent email. Gravity Forms Active Campaign Feild Mapping.

You can’t merely add an image to a block of text. Instead, you need to develop 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting modifications, you’ll need to watch on those to stay constant. That’s one thing to deal with when you want to include one image, but when you wish to add a number of, it ends up being a big chore.

They even have a standard mage editor where you can crop the image – Gravity Forms Active Campaign Feild Mapping. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a genuinely plain email, offered you make a basic design template first.

Gravity Forms Active Campaign Feild Mapping

MailChimp’s integrated image editor is very powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (Gravity Forms Active Campaign Feild Mapping). It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail modifying experience is extremely plain, however simple to navigate. Their design templates are limited, which is fine with me, however their e-mail editing experience is slightly much easier because you can create inline images, and you can develop a completely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward in between various emails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective emails from each of those tabs.

Gravity Forms Active Campaign Feild Mapping

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily edit your whole series. Gravity Forms Active Campaign Feild Mapping. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Gravity Forms Active Campaign Feild Mapping. However selecting an email marketing platform resembles picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw lots of others, a few of which I have actually currently mentioned.

Gravity Forms Active Campaign Feild Mapping

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.