Does Active Campaign Integrate With Acuity

Does Active Campaign Integrate With Acuity

Does Active Campaign Integrate With AcuityDoes Active Campaign Integrate With Acuity

You can also see whether the conclusion rate has increased or decreased, for how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a ton of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a comparable function.

Let’s say you have the first name of just a few of your contacts, which is the case with my list. I generally don’t require a very first name to register to my list, but sometimes I get a given name, such as when someone buys a product. Would not it be good to greet your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a very first name, I state “Hey,” and after that their first name. If they don’t, I simply state “Hey there,” (Does Active Campaign Integrate With Acuity). By developing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether I have the contact’s given name.

Does Active Campaign Integrate With Acuity

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by enabling me use the very same automation over and over once again for my webinars, and I can rapidly alter out all of the information.

Does Active Campaign Integrate With AcuityDoes Active Campaign Integrate With Acuity

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the item, deal terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer modifications.

And here it is in an email. This message variable enables me to quickly alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp takes place to have the very best e-mail modifying experience. I really like to send out simple e-mails.

Does Active Campaign Integrate With Acuity

I’ve found that really hard to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I created. The user interface for the HTML editor looks like it was pulled from some complimentary open-source task. Does Active Campaign Integrate With Acuity.

Nevertheless, including images is a bit of a chore. You need to choose them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you compose entirely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s abundant text editor is a clunky experience. You need different text boxes for above and below the image. Recently I have actually begun utilizing ActiveCampaign’s abundant full-screen editor. They have some nice design templates, but I still want to send out the simplest email possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t remove – Does Active Campaign Integrate With Acuity.

Does Active Campaign Integrate With Acuity

But, with some changes, I can make my email quite basic. I can make it instantly use up the whole window, and I can modify the typography to be somewhat bigger, and have a bit more prominent. The most discouraging part of ActiveCampaign’s rich full-screen editor is including images. Picture you’ve simply typed out a terrific e-mail. Does Active Campaign Integrate With Acuity.

You can’t merely add an image to a block of text. Rather, you have to produce two blocks of text: one for before the image, and one for after the image. If you’ve made any format modifications, you’ll need to watch on those to stay consistent. That’s something to deal with when you wish to include one image, but when you wish to add several, it becomes a huge chore.

They even have a standard mage editor where you can crop the image – Does Active Campaign Integrate With Acuity. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can produce a truly plain email, offered you make a basic design template initially.

Does Active Campaign Integrate With Acuity

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience (Does Active Campaign Integrate With Acuity). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail modifying experience is very plain, however simple to browse. Their templates are restricted, which is fine with me, but their e-mail modifying experience is a little much easier because you can produce inline images, and you can produce an absolutely plain email, and even edit the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between numerous e-mails, I would intuitively be inclined open the same automation in various tabs, then open the respective emails from each of those tabs.

Does Active Campaign Integrate With Acuity

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. Does Active Campaign Integrate With Acuity. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Does Active Campaign Integrate With Acuity. But selecting an e-mail marketing platform is like picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division choices.

You can combine qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan enables more sophisticated segmenting, for an additional $199 a month. In my look for the perfect e-mail marketing platform, I saw lots of others, a few of which I’ve currently discussed.

Does Active Campaign Integrate With Acuity

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.