Creating Contact Profile Active Campaign

Creating Contact Profile Active Campaign

Creating Contact Profile Active CampaignCreating Contact Profile Active Campaign

You can also see whether the conclusion rate has increased or reduced, the length of time it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It saves me a ton of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a similar function.

Let’s say you have the very first name of just some of your contacts, which is the case with my list. I normally do not need a given name to sign up to my list, but in some cases I get a given name, such as when somebody purchases an item. Would not it be great to welcome your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I say “Hey,” and after that their given name. If they don’t, I simply state “Hey there,” (Creating Contact Profile Active Campaign). By constructing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s given name.

Creating Contact Profile Active Campaign

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by enabling me use the same automation over and over once again for my webinars, and I can quickly change out all of the information.

Creating Contact Profile Active CampaignCreating Contact Profile Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the item, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or offer changes.

And here it remains in an email. This message variable allows me to easily change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp takes place to have the very best email editing experience. I actually like to send out easy emails.

Creating Contact Profile Active Campaign

I’ve found that extremely hard to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I produced. The user interface for the HTML editor looks like it was pulled from some complimentary open-source project. Creating Contact Profile Active Campaign.

However, adding images is a bit of a task. You have to select them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you compose totally in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a clunky experience. You require separate text boxes for above and below the image. Lately I have actually begun utilizing ActiveCampaign’s rich text editor. They have some good design templates, but I still wish to send the plainest email possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t remove – Creating Contact Profile Active Campaign.

Creating Contact Profile Active Campaign

However, with some modifications, I can make my email pretty fundamental. I can make it immediately take up the whole window, and I can modify the typography to be somewhat larger, and have a little more leading. The most aggravating part of ActiveCampaign’s rich full-screen editor is adding images. Envision you have actually just typed out a terrific email. Creating Contact Profile Active Campaign.

You can’t just add an image to a block of text. Rather, you have to create two blocks of text: one for prior to the image, and one for after the image. If you have actually made any format changes, you’ll have to keep an eye on those to stay consistent. That’s one thing to handle when you want to include one image, but when you wish to include a number of, it ends up being a big task.

They even have a fundamental mage editor where you can crop the image – Creating Contact Profile Active Campaign. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a truly plain email, offered you make a fundamental template first.

Creating Contact Profile Active Campaign

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience (Creating Contact Profile Active Campaign). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s email editing experience is very plain, however simple to navigate. Their templates are limited, which is fine with me, however their e-mail modifying experience is somewhat easier in that you can develop inline images, and you can create a totally plain email, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch back and forth in between various emails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective e-mails from each of those tabs.

Creating Contact Profile Active Campaign

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. Creating Contact Profile Active Campaign. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Creating Contact Profile Active Campaign. But choosing an e-mail marketing platform resembles choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division options.

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw many others, a few of which I have actually already discussed.

Creating Contact Profile Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.