Cornerstone Active Campaign

Cornerstone Active Campaign

Cornerstone Active CampaignCornerstone Active Campaign

You can also see whether the conclusion rate has increased or reduced, for how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s state you have the given name of just some of your contacts, which is the case with my list. I usually do not need a given name to register to my list, but sometimes I get a given name, such as when someone buys a product. Would not it be good to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their very first name. If they don’t, I simply say “Hey there,” (Cornerstone Active Campaign). By constructing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s given name.

Cornerstone Active Campaign

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by allowing me use the exact same automation over and over again for my webinars, and I can quickly alter out all of the details.

Cornerstone Active CampaignCornerstone Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the product, offer terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.

And here it is in an e-mail. This message variable enables me to quickly alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp occurs to have the very best email editing experience. I actually like to send simple emails.

Cornerstone Active Campaign

I’ve found that very hard to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I developed. The user interface for the HTML editor appears like it was pulled from some free open-source project. Cornerstone Active Campaign.

However, adding images is a bit of a chore. You have to pick them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you compose totally in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require separate text boxes for above and listed below the image. Lately I have actually started utilizing ActiveCampaign’s rich text editor. They have some nice design templates, but I still want to send out the plainest email possible. They do have some plain-looking e-mails, however they have some degree of very little formatting, which you can’t remove – Cornerstone Active Campaign.

Cornerstone Active Campaign

But, with some adjustments, I can make my email pretty basic. I can make it immediately take up the entire window, and I can fine-tune the typography to be slightly bigger, and have a little more prominent. The most discouraging part of ActiveCampaign’s rich full-screen editor is adding images. Imagine you have actually simply typed out a fantastic e-mail. Cornerstone Active Campaign.

You can’t simply add an image to a block of text. Instead, you need to produce two blocks of text: one for prior to the image, and one for after the image. If you have actually made any format modifications, you’ll need to keep an eye on those to stay consistent. That’s something to handle when you wish to add one image, but when you desire to include a number of, it ends up being a huge chore.

They even have a basic mage editor where you can crop the image – Cornerstone Active Campaign. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a genuinely plain e-mail, provided you make a basic template initially.

Cornerstone Active Campaign

MailChimp’s built-in image editor is very powerful. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience (Cornerstone Active Campaign). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail editing experience is really plain, but easy to browse. Their design templates are limited, which is great with me, however their e-mail modifying experience is a little simpler in that you can create inline images, and you can create a completely plain email, and even edit the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward between various e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Cornerstone Active Campaign

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole series. Cornerstone Active Campaign. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Cornerstone Active Campaign. But choosing an e-mail marketing platform is like selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my look for the perfect e-mail marketing platform, I saw many others, some of which I have actually currently mentioned.

Cornerstone Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.