Can You Merge Lists With Active Campaign

Can You Merge Lists With Active Campaign

Can You Merge Lists With Active CampaignCan You Merge Lists With Active Campaign

You can also see whether the completion rate has increased or decreased, the length of time it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It saves me a load of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable function.

Let’s state you have the first name of just a few of your contacts, which is the case with my list. I typically don’t need a given name to sign up to my list, but sometimes I get a first name, such as when somebody purchases an item. Wouldn’t it be good to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and after that their given name. If they do not, I just state “Hey there,” (Can You Merge Lists With Active Campaign). By developing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s given name.

Can You Merge Lists With Active Campaign

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by enabling me use the exact same automation over and over again for my webinars, and I can quickly change out all of the information.

Can You Merge Lists With Active CampaignCan You Merge Lists With Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the product, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal modifications.

And here it is in an e-mail. This message variable enables me to easily change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp occurs to have the best email modifying experience. I actually like to send out easy emails.

Can You Merge Lists With Active Campaign

I have actually found that very hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental design template I developed. The user interface for the HTML editor appears like it was pulled from some complimentary open-source project. Can You Merge Lists With Active Campaign.

However, adding images is a little a task. You have to pick them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you compose entirely in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require different text boxes for above and below the image. Lately I have actually begun utilizing ActiveCampaign’s rich full-screen editor. They have some great design templates, but I still wish to send the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t remove – Can You Merge Lists With Active Campaign.

Can You Merge Lists With Active Campaign

But, with some changes, I can make my email quite fundamental. I can make it automatically use up the entire window, and I can modify the typography to be somewhat larger, and have a little more prominent. The most frustrating part of ActiveCampaign’s rich full-screen editor is including images. Envision you’ve just typed out a fantastic e-mail. Can You Merge Lists With Active Campaign.

You can’t simply include an image to a block of text. Instead, you have to create two blocks of text: one for before the image, and one for after the image. If you have actually made any format modifications, you’ll need to keep an eye on those to remain consistent. That’s something to deal with when you desire to include one image, but when you want to include several, it ends up being a big chore.

They even have a fundamental mage editor where you can crop the image – Can You Merge Lists With Active Campaign. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a genuinely plain e-mail, provided you make a fundamental template initially.

Can You Merge Lists With Active Campaign

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience (Can You Merge Lists With Active Campaign). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s email modifying experience is extremely plain, however simple to navigate. Their templates are restricted, which is great with me, however their email modifying experience is slightly easier in that you can develop inline images, and you can develop a completely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change backward and forward between various e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Can You Merge Lists With Active Campaign

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. Can You Merge Lists With Active Campaign. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Can You Merge Lists With Active Campaign. But picking an email marketing platform is like choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw many others, some of which I have actually already discussed.

Can You Merge Lists With Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.