Can You Make Landing Pages With Active Campaign

Can You Make Landing Pages With Active Campaign

Can You Make Landing Pages With Active CampaignCan You Make Landing Pages With Active Campaign

You can also see whether the conclusion rate has actually increased or decreased, how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a lot of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a comparable feature.

Let’s state you have the very first name of just some of your contacts, which holds true with my list. I usually do not require a first name to sign up to my list, however in some cases I get a given name, such as when somebody purchases a product. Wouldn’t it be good to greet your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their given name. If they do not, I just state “Hey there,” (Can You Make Landing Pages With Active Campaign). By building a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s given name.

Can You Make Landing Pages With Active Campaign

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by enabling me utilize the very same automation over and over once again for my webinars, and I can rapidly alter out all of the information.

Can You Make Landing Pages With Active CampaignCan You Make Landing Pages With Active Campaign

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the item, offer terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it remains in an email. This message variable enables me to quickly change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp occurs to have the very best email modifying experience. I really like to send basic emails.

Can You Make Landing Pages With Active Campaign

I’ve found that very hard to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic template I developed. The interface for the HTML editor looks like it was pulled from some free open-source project. Can You Make Landing Pages With Active Campaign.

However, adding images is a bit of a task. You need to pick them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you make up completely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a clunky experience. You require separate text boxes for above and below the image. Lately I have actually begun utilizing ActiveCampaign’s abundant text editor. They have some nice templates, however I still wish to send out the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t eliminate – Can You Make Landing Pages With Active Campaign.

Can You Make Landing Pages With Active Campaign

However, with some changes, I can make my e-mail pretty fundamental. I can make it instantly take up the whole window, and I can fine-tune the typography to be slightly bigger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s rich text editor is including images. Envision you have actually just typed out a great email. Can You Make Landing Pages With Active Campaign.

You can’t just include an image to a block of text. Instead, you have to develop two blocks of text: one for before the image, and one for after the image. If you have actually made any format changes, you’ll have to watch on those to stay consistent. That’s something to deal with when you desire to add one image, however when you wish to add several, it becomes a big chore.

They even have a standard mage editor where you can crop the image – Can You Make Landing Pages With Active Campaign. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a really plain e-mail, offered you make a fundamental design template first.

Can You Make Landing Pages With Active Campaign

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience (Can You Make Landing Pages With Active Campaign). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s e-mail modifying experience is really plain, but easy to navigate. Their design templates are restricted, which is great with me, however their e-mail editing experience is a little simpler because you can produce inline images, and you can create a totally plain e-mail, and even edit the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth in between different emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Can You Make Landing Pages With Active Campaign

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole series. Can You Make Landing Pages With Active Campaign. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Can You Make Landing Pages With Active Campaign. But choosing an e-mail marketing platform resembles selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw numerous others, some of which I have actually already mentioned.

Can You Make Landing Pages With Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.