Can You Create Custom Templates For Active Campaign

Can You Create Custom Templates For Active Campaign

Can You Create Custom Templates For Active CampaignCan You Create Custom Templates For Active Campaign

You can also see whether the conclusion rate has actually increased or reduced, how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable function.

Let’s say you have the first name of only a few of your contacts, which holds true with my list. I usually don’t need a first name to sign up to my list, however in some cases I get a given name, such as when someone purchases a product. Wouldn’t it be good to welcome your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I say “Hey,” and after that their given name. If they do not, I simply state “Hey there,” (Can You Create Custom Templates For Active Campaign). By developing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether or not I have the contact’s first name.

Can You Create Custom Templates For Active Campaign

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by enabling me utilize the same automation over and over once again for my webinars, and I can rapidly alter out all of the details.

Can You Create Custom Templates For Active CampaignCan You Create Custom Templates For Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the item, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or deal modifications.

And here it is in an e-mail. This message variable enables me to quickly change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp takes place to have the very best email modifying experience. I truly like to send out basic emails.

Can You Create Custom Templates For Active Campaign

I have actually found that extremely tough to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic template I produced. The user interface for the HTML editor looks like it was pulled from some totally free open-source project. Can You Create Custom Templates For Active Campaign.

However, including images is a bit of a task. You need to choose them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you make up totally in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant text editor is a clunky experience. You require different text boxes for above and below the image. Recently I have actually started utilizing ActiveCampaign’s abundant full-screen editor. They have some great design templates, but I still wish to send the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t remove – Can You Create Custom Templates For Active Campaign.

Can You Create Custom Templates For Active Campaign

But, with some changes, I can make my email pretty basic. I can make it automatically use up the entire window, and I can modify the typography to be slightly larger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s rich full-screen editor is adding images. Envision you have actually simply typed out a fantastic email. Can You Create Custom Templates For Active Campaign.

You can’t just add an image to a block of text. Instead, you need to create two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting changes, you’ll need to keep an eye on those to stay constant. That’s one thing to deal with when you desire to include one image, however when you wish to include several, it becomes a big chore.

They even have a basic mage editor where you can crop the image – Can You Create Custom Templates For Active Campaign. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a genuinely plain email, offered you make a basic template first.

Can You Create Custom Templates For Active Campaign

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience (Can You Create Custom Templates For Active Campaign). It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail modifying experience is really plain, however easy to browse. Their templates are restricted, which is fine with me, however their email editing experience is a little easier in that you can develop inline images, and you can produce a totally plain email, and even edit the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch backward and forward in between various e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular e-mails from each of those tabs.

Can You Create Custom Templates For Active Campaign

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily edit your entire sequence. Can You Create Custom Templates For Active Campaign. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Can You Create Custom Templates For Active Campaign. However picking an e-mail marketing platform is like choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation alternatives.

You can combine attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw lots of others, a few of which I have actually already pointed out.

Can You Create Custom Templates For Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.