You can also see whether the completion rate has actually increased or reduced, the length of time it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a comparable feature.
Let’s state you have the given name of just a few of your contacts, which is the case with my list. I normally don’t need a given name to sign up to my list, but often I get a given name, such as when someone buys an item. Wouldn’t it be nice to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.
I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I say “Hey,” and then their given name. If they don’t, I just state “Hey there,” (Activecampaign Trial). By building a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s very first name.
I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by allowing me use the exact same automation over and over again for my webinars, and I can quickly change out all of the information.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the item, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal modifications.
And here it remains in an e-mail. This message variable allows me to quickly change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp occurs to have the very best email editing experience. I actually like to send easy e-mails.
I’ve discovered that really hard to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard design template I developed. The user interface for the HTML editor appears like it was pulled from some totally free open-source job. Activecampaign Trial.
Nevertheless, adding images is a little bit of a task. You need to pick them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you compose entirely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.
Adding images to ActiveCampaign’s rich text editor is a clunky experience. You require separate text boxes for above and listed below the image. Lately I have begun using ActiveCampaign’s abundant text editor. They have some good templates, however I still want to send the plainest email possible. They do have some plain-looking emails, however they have some degree of very little format, which you can’t remove – Activecampaign Trial.
However, with some adjustments, I can make my email quite basic. I can make it instantly use up the whole window, and I can modify the typography to be somewhat larger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s abundant text editor is adding images. Envision you have actually simply typed out a great e-mail. Activecampaign Trial.
You can’t simply include an image to a block of text. Rather, you need to develop two blocks of text: one for before the image, and one for after the image. If you have actually made any formatting changes, you’ll have to keep an eye on those to stay consistent. That’s one thing to handle when you wish to include one image, but when you want to include numerous, it becomes a big chore.
They even have a fundamental mage editor where you can crop the image – Activecampaign Trial. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a really plain email, supplied you make a basic design template initially.
MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (Activecampaign Trial). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time cost savings.
ConvertKit’s e-mail editing experience is very plain, but simple to navigate. Their templates are restricted, which is great with me, however their e-mail modifying experience is a little simpler in that you can create inline images, and you can create a completely plain email, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch back and forth in between numerous e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the respective emails from each of those tabs.
In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire series. Activecampaign Trial. Contrast that with ConvertKit’s Sequences.
Once again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Activecampaign Trial. But choosing an e-mail marketing platform resembles selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.
You can combine qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw lots of others, some of which I have actually currently pointed out.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.