You can also see whether the completion rate has actually increased or reduced, the length of time it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar feature.
Let’s state you have the very first name of just a few of your contacts, which is the case with my list. I generally don’t need a first name to register to my list, however sometimes I get a very first name, such as when somebody purchases an item. Wouldn’t it be nice to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their very first name. If they do not, I simply state “Hey there,” (Activecampaign Status). By developing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether I have the contact’s given name.
I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by enabling me use the same automation over and over once again for my webinars, and I can quickly alter out all of the details.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the item, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or offer changes.
And here it remains in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp happens to have the finest email modifying experience. I truly like to send simple e-mails.
I have actually found that really difficult to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I created. The interface for the HTML editor looks like it was pulled from some free open-source job. Activecampaign Status.
Nevertheless, adding images is a little bit of a task. You have to pick them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you make up totally in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.
Adding images to ActiveCampaign’s abundant text editor is a cumbersome experience. You need separate text boxes for above and below the image. Lately I have begun using ActiveCampaign’s rich text editor. They have some good templates, however I still wish to send out the simplest email possible. They do have some plain-looking emails, but they have some degree of very little formatting, which you can’t eliminate – Activecampaign Status.
However, with some modifications, I can make my email pretty standard. I can make it automatically use up the whole window, and I can fine-tune the typography to be somewhat bigger, and have a little bit more leading. The most frustrating part of ActiveCampaign’s abundant full-screen editor is adding images. Envision you have actually just typed out a fantastic email. Activecampaign Status.
You can’t just add an image to a block of text. Rather, you need to develop two blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting changes, you’ll need to watch on those to remain consistent. That’s something to deal with when you want to include one image, however when you want to add several, it becomes a huge task.
They even have a fundamental mage editor where you can crop the image – Activecampaign Status. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a really plain email, supplied you make a standard template first.
MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (Activecampaign Status). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time savings.
ConvertKit’s email editing experience is really plain, but easy to navigate. Their templates are limited, which is great with me, but their e-mail modifying experience is a little much easier in that you can produce inline images, and you can produce an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch back and forth in between various e-mails, I would intuitively be inclined open the same automation in various tabs, then open the respective emails from each of those tabs.
In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. Activecampaign Status. Contrast that with ConvertKit’s Sequences.
Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Activecampaign Status. However selecting an email marketing platform is like picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited division choices.
You can combine characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw numerous others, some of which I have actually already discussed.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.