Active Campaign Video Block

Active Campaign Video Block

Active Campaign Video BlockActive Campaign Video Block

You can also see whether the completion rate has increased or reduced, the length of time it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has an equivalent feature.

Let’s say you have the very first name of just some of your contacts, which is the case with my list. I generally do not require a given name to register to my list, however in some cases I get a given name, such as when somebody buys a product. Would not it be great to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their very first name. If they do not, I simply state “Hey there,” (Active Campaign Video Block). By developing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether or not I have the contact’s given name.

Active Campaign Video Block

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by allowing me utilize the very same automation over and over once again for my webinars, and I can rapidly change out all of the details.

Active Campaign Video BlockActive Campaign Video Block

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the product, deal terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer modifications.

And here it remains in an email. This message variable allows me to quickly alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp occurs to have the very best e-mail modifying experience. I actually like to send simple e-mails.

Active Campaign Video Block

I’ve found that really hard to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard design template I created. The user interface for the HTML editor appears like it was pulled from some complimentary open-source project. Active Campaign Video Block.

However, including images is a little bit of a chore. You have to pick them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you make up entirely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You require separate text boxes for above and below the image. Lately I have begun using ActiveCampaign’s abundant text editor. They have some good templates, however I still wish to send the plainest email possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t remove – Active Campaign Video Block.

Active Campaign Video Block

But, with some modifications, I can make my email pretty standard. I can make it automatically use up the entire window, and I can fine-tune the typography to be slightly bigger, and have a little more prominent. The most frustrating part of ActiveCampaign’s abundant full-screen editor is including images. Envision you have actually just typed out a terrific email. Active Campaign Video Block.

You can’t just include an image to a block of text. Rather, you need to develop two blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting modifications, you’ll need to watch on those to remain consistent. That’s something to deal with when you desire to add one image, however when you want to include numerous, it becomes a big task.

They even have a basic mage editor where you can crop the image – Active Campaign Video Block. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a genuinely plain e-mail, provided you make a basic template initially.

Active Campaign Video Block

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience (Active Campaign Video Block). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail modifying experience is extremely plain, but easy to browse. Their templates are restricted, which is fine with me, but their email editing experience is slightly much easier because you can create inline images, and you can produce a totally plain email, and even edit the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth in between numerous emails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular e-mails from each of those tabs.

Active Campaign Video Block

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily edit your entire series. Active Campaign Video Block. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Active Campaign Video Block. But choosing an email marketing platform resembles choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation options.

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy permits more advanced segmenting, for an extra $199 a month. In my search for the ideal email marketing platform, I saw many others, a few of which I’ve already discussed.

Active Campaign Video Block

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.