Active Campaign Use Of Tags

Active Campaign Use Of Tags

Active Campaign Use Of TagsActive Campaign Use Of Tags

You can also see whether the completion rate has increased or reduced, the length of time it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a ton of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has an equivalent function.

Let’s say you have the given name of only a few of your contacts, which holds true with my list. I usually do not need a given name to sign up to my list, however sometimes I get a given name, such as when somebody purchases an item. Wouldn’t it be great to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and after that their first name. If they don’t, I simply say “Hey there,” (Active Campaign Use Of Tags). By building a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether I have the contact’s very first name.

Active Campaign Use Of Tags

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by enabling me use the very same automation over and over once again for my webinars, and I can rapidly alter out all of the details.

Active Campaign Use Of TagsActive Campaign Use Of Tags

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the product, offer terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it remains in an email. This message variable allows me to easily alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp occurs to have the very best e-mail editing experience. I really like to send basic e-mails.

Active Campaign Use Of Tags

I’ve found that extremely hard to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic design template I created. The interface for the HTML editor appears like it was pulled from some totally free open-source task. Active Campaign Use Of Tags.

However, adding images is a little bit of a task. You have to select them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you compose completely in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need separate text boxes for above and listed below the image. Recently I have actually started using ActiveCampaign’s abundant text editor. They have some nice design templates, but I still desire to send out the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little formatting, which you can’t eliminate – Active Campaign Use Of Tags.

Active Campaign Use Of Tags

However, with some adjustments, I can make my e-mail quite basic. I can make it instantly take up the entire window, and I can fine-tune the typography to be somewhat bigger, and have a little more prominent. The most discouraging part of ActiveCampaign’s rich full-screen editor is including images. Envision you have actually simply typed out an excellent email. Active Campaign Use Of Tags.

You can’t simply add an image to a block of text. Rather, you need to develop two blocks of text: one for before the image, and one for after the image. If you have actually made any format changes, you’ll need to keep an eye on those to remain consistent. That’s one thing to handle when you wish to include one image, but when you wish to add several, it ends up being a huge chore.

They even have a standard mage editor where you can crop the image – Active Campaign Use Of Tags. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a really plain email, provided you make a standard template initially.

Active Campaign Use Of Tags

MailChimp’s built-in image editor is very effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (Active Campaign Use Of Tags). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail modifying experience is very plain, but easy to navigate. Their templates are limited, which is great with me, but their e-mail editing experience is a little much easier in that you can develop inline images, and you can develop a totally plain email, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change back and forth between different emails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular e-mails from each of those tabs.

Active Campaign Use Of Tags

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire sequence. Active Campaign Use Of Tags. Contrast that with ConvertKit’s Series.

Again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign Use Of Tags. However selecting an email marketing platform is like picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

You can combine attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan enables more advanced segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw many others, some of which I’ve currently mentioned.

Active Campaign Use Of Tags

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.