Active Campaign Tips

Active Campaign Tips

Active Campaign TipsActive Campaign Tips

You can also see whether the completion rate has increased or reduced, the length of time it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a lot of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar function.

Let’s say you have the very first name of only some of your contacts, which is the case with my list. I typically do not require a given name to sign up to my list, however often I get a very first name, such as when someone purchases an item. Would not it be great to greet your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and after that their first name. If they don’t, I just state “Hey there,” (Active Campaign Tips). By building a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s very first name.

Active Campaign Tips

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by allowing me utilize the same automation over and over once again for my webinars, and I can quickly alter out all of the details.

Active Campaign TipsActive Campaign Tips

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the item, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal modifications.

And here it remains in an email. This message variable enables me to easily change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp happens to have the very best e-mail editing experience. I really like to send easy emails.

Active Campaign Tips

I’ve discovered that really hard to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I produced. The user interface for the HTML editor looks like it was pulled from some totally free open-source job. Active Campaign Tips.

However, including images is a bit of a task. You have to pick them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you make up completely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant text editor is a cumbersome experience. You require different text boxes for above and listed below the image. Recently I have begun using ActiveCampaign’s abundant full-screen editor. They have some good templates, however I still want to send the simplest email possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t eliminate – Active Campaign Tips.

Active Campaign Tips

However, with some modifications, I can make my e-mail pretty fundamental. I can make it automatically take up the whole window, and I can modify the typography to be slightly larger, and have a bit more prominent. The most discouraging part of ActiveCampaign’s abundant full-screen editor is adding images. Picture you’ve just typed out a terrific email. Active Campaign Tips.

You can’t merely include an image to a block of text. Rather, you need to develop two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting modifications, you’ll have to watch on those to remain constant. That’s something to handle when you desire to include one image, however when you desire to include several, it ends up being a huge chore.

They even have a standard mage editor where you can crop the image – Active Campaign Tips. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a genuinely plain email, supplied you make a fundamental design template initially.

Active Campaign Tips

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (Active Campaign Tips). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail modifying experience is extremely plain, however easy to browse. Their design templates are limited, which is great with me, but their e-mail modifying experience is slightly simpler in that you can create inline images, and you can create a totally plain email, and even modify the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch backward and forward between various e-mails, I would intuitively be inclined open the same automation in different tabs, then open the particular emails from each of those tabs.

Active Campaign Tips

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily modify your entire series. Active Campaign Tips. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Active Campaign Tips. However picking an e-mail marketing platform resembles selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division choices.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my search for the best e-mail marketing platform, I saw many others, some of which I’ve already mentioned.

Active Campaign Tips

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.