Active Campaign Split Automation Tagging Not Working

Active Campaign Split Automation Tagging Not Working

Active Campaign Split Automation Tagging Not WorkingActive Campaign Split Automation Tagging Not Working

You can also see whether the conclusion rate has increased or reduced, how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a lot of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s say you have the given name of just a few of your contacts, which holds true with my list. I typically do not need a first name to register to my list, however sometimes I get a first name, such as when somebody purchases a product. Wouldn’t it be good to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I say “Hey,” and then their very first name. If they don’t, I just state “Hey there,” (Active Campaign Split Automation Tagging Not Working). By developing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s first name.

Active Campaign Split Automation Tagging Not Working

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by allowing me utilize the very same automation over and over once again for my webinars, and I can rapidly alter out all of the details.

Active Campaign Split Automation Tagging Not WorkingActive Campaign Split Automation Tagging Not Working

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, deal terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.

And here it is in an e-mail. This message variable allows me to quickly change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp happens to have the finest email modifying experience. I really like to send out simple emails.

Active Campaign Split Automation Tagging Not Working

I’ve found that really tough to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I developed. The user interface for the HTML editor appears like it was pulled from some free open-source job. Active Campaign Split Automation Tagging Not Working.

However, adding images is a bit of a chore. You have to choose them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you compose entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require different text boxes for above and listed below the image. Recently I have actually begun utilizing ActiveCampaign’s rich full-screen editor. They have some great templates, but I still want to send the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t remove – Active Campaign Split Automation Tagging Not Working.

Active Campaign Split Automation Tagging Not Working

But, with some modifications, I can make my email quite fundamental. I can make it instantly use up the entire window, and I can tweak the typography to be slightly larger, and have a bit more leading. The most frustrating part of ActiveCampaign’s abundant full-screen editor is including images. Picture you’ve simply typed out a terrific e-mail. Active Campaign Split Automation Tagging Not Working.

You can’t simply include an image to a block of text. Instead, you need to produce 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any format changes, you’ll have to keep an eye on those to stay constant. That’s one thing to handle when you desire to include one image, however when you wish to include numerous, it becomes a huge task.

They even have a basic mage editor where you can crop the image – Active Campaign Split Automation Tagging Not Working. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a really plain e-mail, provided you make a basic design template first.

Active Campaign Split Automation Tagging Not Working

MailChimp’s integrated image editor is very powerful. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience (Active Campaign Split Automation Tagging Not Working). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s e-mail editing experience is really plain, but easy to browse. Their design templates are restricted, which is fine with me, but their email modifying experience is somewhat simpler because you can produce inline images, and you can create an absolutely plain e-mail, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between different e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective emails from each of those tabs.

Active Campaign Split Automation Tagging Not Working

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily modify your entire sequence. Active Campaign Split Automation Tagging Not Working. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign Split Automation Tagging Not Working. However selecting an email marketing platform is like selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my look for the ideal e-mail marketing platform, I saw numerous others, a few of which I’ve already discussed.

Active Campaign Split Automation Tagging Not Working

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.