Active Campaign Segmentation List

Active Campaign Segmentation List

Active Campaign Segmentation ListActive Campaign Segmentation List

You can also see whether the completion rate has increased or decreased, for how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a ton of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable feature.

Let’s state you have the first name of only a few of your contacts, which is the case with my list. I normally do not require a given name to sign up to my list, but in some cases I get a given name, such as when someone purchases an item. Would not it be great to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and then their given name. If they don’t, I simply state “Hey there,” (Active Campaign Segmentation List). By developing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s given name.

Active Campaign Segmentation List

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it shows up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by enabling me use the same automation over and over again for my webinars, and I can rapidly change out all of the details.

Active Campaign Segmentation ListActive Campaign Segmentation List

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the item, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer changes.

And here it is in an email. This message variable enables me to easily alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp takes place to have the best e-mail modifying experience. I really like to send simple emails.

Active Campaign Segmentation List

I have actually found that very difficult to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I produced. The user interface for the HTML editor looks like it was pulled from some free open-source job. Active Campaign Segmentation List.

Nevertheless, adding images is a little bit of a chore. You need to select them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you compose entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need separate text boxes for above and below the image. Lately I have begun using ActiveCampaign’s rich full-screen editor. They have some great design templates, but I still wish to send out the plainest email possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t get rid of – Active Campaign Segmentation List.

Active Campaign Segmentation List

However, with some modifications, I can make my email quite standard. I can make it automatically use up the entire window, and I can tweak the typography to be slightly bigger, and have a bit more leading. The most aggravating part of ActiveCampaign’s abundant text editor is including images. Picture you’ve simply typed out a fantastic e-mail. Active Campaign Segmentation List.

You can’t merely add an image to a block of text. Rather, you need to produce two blocks of text: one for before the image, and one for after the image. If you’ve made any format modifications, you’ll need to watch on those to stay constant. That’s something to deal with when you desire to add one image, but when you desire to add a number of, it becomes a big task.

They even have a basic mage editor where you can crop the image – Active Campaign Segmentation List. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a genuinely plain e-mail, supplied you make a fundamental design template first.

Active Campaign Segmentation List

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience (Active Campaign Segmentation List). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail modifying experience is extremely plain, however simple to browse. Their design templates are restricted, which is great with me, however their e-mail modifying experience is a little easier because you can develop inline images, and you can produce a completely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward between various e-mails, I would intuitively be inclined open the same automation in various tabs, then open the respective e-mails from each of those tabs.

Active Campaign Segmentation List

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily edit your whole series. Active Campaign Segmentation List. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Active Campaign Segmentation List. However selecting an e-mail marketing platform is like selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation alternatives.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my look for the perfect e-mail marketing platform, I saw many others, a few of which I’ve currently mentioned.

Active Campaign Segmentation List

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.