Active Campaign Insert Survey Question Inside An Email

Active Campaign Insert Survey Question Inside An Email

Active Campaign Insert Survey Question Inside An EmailActive Campaign Insert Survey Question Inside An Email

You can likewise see whether the completion rate has actually increased or reduced, the length of time it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lot of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable feature.

Let’s state you have the first name of only some of your contacts, which is the case with my list. I normally don’t need a given name to register to my list, but in some cases I get a first name, such as when someone purchases an item. Wouldn’t it be nice to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and then their first name. If they don’t, I simply state “Hey there,” (Active Campaign Insert Survey Question Inside An Email). By building a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s very first name.

Active Campaign Insert Survey Question Inside An Email

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by enabling me utilize the exact same automation over and over once again for my webinars, and I can quickly alter out all of the details.

Active Campaign Insert Survey Question Inside An EmailActive Campaign Insert Survey Question Inside An Email

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the product, offer terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or offer modifications.

And here it is in an e-mail. This message variable enables me to easily alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp takes place to have the very best e-mail editing experience. I truly like to send out simple emails.

Active Campaign Insert Survey Question Inside An Email

I’ve discovered that really tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic design template I developed. The user interface for the HTML editor looks like it was pulled from some free open-source task. Active Campaign Insert Survey Question Inside An Email.

Nevertheless, including images is a bit of a task. You have to select them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you compose totally in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require different text boxes for above and listed below the image. Recently I have actually begun utilizing ActiveCampaign’s abundant text editor. They have some good templates, but I still desire to send the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of very little formatting, which you can’t eliminate – Active Campaign Insert Survey Question Inside An Email.

Active Campaign Insert Survey Question Inside An Email

However, with some adjustments, I can make my email quite standard. I can make it instantly take up the whole window, and I can tweak the typography to be slightly bigger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s abundant text editor is adding images. Picture you have actually just typed out a fantastic email. Active Campaign Insert Survey Question Inside An Email.

You can’t merely include an image to a block of text. Rather, you have to produce 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting changes, you’ll need to keep an eye on those to stay consistent. That’s something to deal with when you wish to add one image, but when you wish to add a number of, it becomes a huge chore.

They even have a fundamental mage editor where you can crop the image – Active Campaign Insert Survey Question Inside An Email. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a genuinely plain email, provided you make a standard design template first.

Active Campaign Insert Survey Question Inside An Email

MailChimp’s integrated image editor is very powerful. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience (Active Campaign Insert Survey Question Inside An Email). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s email modifying experience is very plain, however simple to browse. Their templates are restricted, which is great with me, but their email editing experience is somewhat much easier in that you can develop inline images, and you can produce an absolutely plain e-mail, and even edit the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward in between numerous emails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Active Campaign Insert Survey Question Inside An Email

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire series. Active Campaign Insert Survey Question Inside An Email. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Active Campaign Insert Survey Question Inside An Email. But selecting an email marketing platform is like selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw many others, a few of which I’ve already pointed out.

Active Campaign Insert Survey Question Inside An Email

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.