Active Campaign Image Manager

Active Campaign Image Manager

Active Campaign Image ManagerActive Campaign Image Manager

You can also see whether the completion rate has increased or reduced, how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a ton of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar function.

Let’s state you have the first name of just some of your contacts, which is the case with my list. I typically don’t require a given name to sign up to my list, however sometimes I get a given name, such as when somebody purchases an item. Wouldn’t it be great to greet your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and after that their very first name. If they do not, I simply state “Hey there,” (Active Campaign Image Manager). By developing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether or not I have the contact’s first name.

Active Campaign Image Manager

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me use the very same automation over and over once again for my webinars, and I can quickly change out all of the information.

Active Campaign Image ManagerActive Campaign Image Manager

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the product, offer terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.

And here it remains in an e-mail. This message variable enables me to quickly alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp takes place to have the very best email editing experience. I really like to send out easy emails.

Active Campaign Image Manager

I’ve discovered that extremely difficult to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental template I created. The user interface for the HTML editor looks like it was pulled from some complimentary open-source project. Active Campaign Image Manager.

Nevertheless, adding images is a bit of a task. You need to select them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you compose completely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You require separate text boxes for above and below the image. Lately I have actually begun using ActiveCampaign’s rich full-screen editor. They have some nice templates, however I still want to send out the plainest email possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t get rid of – Active Campaign Image Manager.

Active Campaign Image Manager

But, with some modifications, I can make my e-mail quite standard. I can make it automatically take up the whole window, and I can modify the typography to be a little larger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s rich full-screen editor is adding images. Imagine you have actually just typed out an excellent e-mail. Active Campaign Image Manager.

You can’t just add an image to a block of text. Instead, you need to create two blocks of text: one for before the image, and one for after the image. If you’ve made any format modifications, you’ll need to keep an eye on those to stay constant. That’s one thing to deal with when you desire to include one image, however when you want to include several, it becomes a huge task.

They even have a standard mage editor where you can crop the image – Active Campaign Image Manager. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a truly plain email, supplied you make a fundamental template initially.

Active Campaign Image Manager

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (Active Campaign Image Manager). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s e-mail editing experience is really plain, however simple to browse. Their templates are restricted, which is fine with me, however their email modifying experience is slightly much easier because you can create inline images, and you can produce a totally plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch back and forth in between various e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the particular emails from each of those tabs.

Active Campaign Image Manager

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole sequence. Active Campaign Image Manager. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign Image Manager. However picking an email marketing platform resembles selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division options.

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan enables more sophisticated segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw many others, some of which I have actually currently discussed.

Active Campaign Image Manager

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.