Active Campaign Do Forwarded Emails Count As Opens

Active Campaign Do Forwarded Emails Count As Opens

Active Campaign Do Forwarded Emails Count As OpensActive Campaign Do Forwarded Emails Count As Opens

You can also see whether the conclusion rate has increased or decreased, how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s state you have the given name of only a few of your contacts, which is the case with my list. I normally don’t need a given name to sign up to my list, but sometimes I get a first name, such as when somebody buys a product. Would not it be great to welcome your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their first name. If they don’t, I simply say “Hey there,” (Active Campaign Do Forwarded Emails Count As Opens). By building a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s given name.

Active Campaign Do Forwarded Emails Count As Opens

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by enabling me use the exact same automation over and over again for my webinars, and I can quickly change out all of the information.

Active Campaign Do Forwarded Emails Count As OpensActive Campaign Do Forwarded Emails Count As Opens

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the item, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it is in an email. This message variable allows me to easily change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp occurs to have the best email editing experience. I actually like to send easy emails.

Active Campaign Do Forwarded Emails Count As Opens

I have actually found that extremely hard to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I produced. The user interface for the HTML editor appears like it was pulled from some complimentary open-source task. Active Campaign Do Forwarded Emails Count As Opens.

Nevertheless, including images is a little a chore. You have to pick them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you compose totally in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant text editor is a cumbersome experience. You require separate text boxes for above and listed below the image. Recently I have started using ActiveCampaign’s abundant text editor. They have some nice templates, but I still wish to send the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t get rid of – Active Campaign Do Forwarded Emails Count As Opens.

Active Campaign Do Forwarded Emails Count As Opens

However, with some modifications, I can make my e-mail quite standard. I can make it immediately take up the entire window, and I can fine-tune the typography to be slightly larger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s rich text editor is including images. Envision you have actually simply typed out a terrific email. Active Campaign Do Forwarded Emails Count As Opens.

You can’t merely add an image to a block of text. Instead, you need to develop 2 blocks of text: one for before the image, and one for after the image. If you have actually made any format changes, you’ll need to watch on those to stay constant. That’s something to deal with when you desire to add one image, but when you wish to add numerous, it becomes a huge task.

They even have a standard mage editor where you can crop the image – Active Campaign Do Forwarded Emails Count As Opens. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a truly plain e-mail, offered you make a standard template initially.

Active Campaign Do Forwarded Emails Count As Opens

MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience (Active Campaign Do Forwarded Emails Count As Opens). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s email modifying experience is extremely plain, however simple to browse. Their design templates are restricted, which is great with me, but their email editing experience is somewhat simpler in that you can create inline images, and you can develop an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth between various emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective e-mails from each of those tabs.

Active Campaign Do Forwarded Emails Count As Opens

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your entire series. Active Campaign Do Forwarded Emails Count As Opens. Contrast that with ConvertKit’s Series.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Active Campaign Do Forwarded Emails Count As Opens. But selecting an e-mail marketing platform resembles picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an additional $199 a month. In my search for the best e-mail marketing platform, I saw lots of others, a few of which I’ve currently mentioned.

Active Campaign Do Forwarded Emails Count As Opens

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.