Active Campaign Custom Forms

Active Campaign Custom Forms

Active Campaign Custom FormsActive Campaign Custom Forms

You can likewise see whether the completion rate has increased or reduced, the length of time it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s say you have the very first name of just a few of your contacts, which holds true with my list. I normally don’t require a given name to sign up to my list, however in some cases I get a first name, such as when somebody purchases an item. Would not it be nice to greet your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their given name. If they don’t, I just say “Hey there,” (Active Campaign Custom Forms). By building a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s first name.

Active Campaign Custom Forms

I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by allowing me utilize the same automation over and over again for my webinars, and I can rapidly change out all of the details.

Active Campaign Custom FormsActive Campaign Custom Forms

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the product, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or offer changes.

And here it remains in an e-mail. This message variable enables me to easily alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp occurs to have the very best email editing experience. I really like to send basic emails.

Active Campaign Custom Forms

I have actually found that very difficult to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental design template I developed. The user interface for the HTML editor looks like it was pulled from some free open-source project. Active Campaign Custom Forms.

However, including images is a bit of a chore. You have to select them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you make up entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need separate text boxes for above and below the image. Lately I have begun using ActiveCampaign’s abundant full-screen editor. They have some good design templates, however I still wish to send out the simplest email possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t eliminate – Active Campaign Custom Forms.

Active Campaign Custom Forms

However, with some adjustments, I can make my email pretty fundamental. I can make it instantly take up the whole window, and I can modify the typography to be somewhat bigger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s abundant text editor is including images. Envision you have actually just typed out a great e-mail. Active Campaign Custom Forms.

You can’t simply include an image to a block of text. Rather, you need to develop 2 blocks of text: one for before the image, and one for after the image. If you’ve made any format modifications, you’ll have to watch on those to remain constant. That’s something to deal with when you wish to include one image, however when you wish to add numerous, it becomes a big task.

They even have a basic mage editor where you can crop the image – Active Campaign Custom Forms. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a genuinely plain e-mail, supplied you make a fundamental design template initially.

Active Campaign Custom Forms

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Custom Forms). It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email modifying experience is really plain, however simple to browse. Their templates are limited, which is great with me, but their email modifying experience is a little simpler because you can produce inline images, and you can produce a totally plain email, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change back and forth between numerous e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective emails from each of those tabs.

Active Campaign Custom Forms

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. Active Campaign Custom Forms. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Active Campaign Custom Forms. However picking an e-mail marketing platform resembles picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation alternatives.

You can combine qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy permits more advanced segmenting, for an extra $199 a month. In my look for the perfect e-mail marketing platform, I saw many others, some of which I’ve currently mentioned.

Active Campaign Custom Forms

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.