Active Campaign Custom Field

Active Campaign Custom Field

Active Campaign Custom FieldActive Campaign Custom Field

You can likewise see whether the conclusion rate has increased or reduced, for how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lot of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable function.

Let’s say you have the first name of only a few of your contacts, which holds true with my list. I normally do not require a very first name to sign up to my list, but in some cases I get a given name, such as when someone purchases a product. Wouldn’t it be good to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their very first name. If they do not, I simply state “Hey there,” (Active Campaign Custom Field). By building a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s very first name.

Active Campaign Custom Field

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by allowing me use the very same automation over and over once again for my webinars, and I can rapidly alter out all of the information.

Active Campaign Custom FieldActive Campaign Custom Field

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the item, deal terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it remains in an email. This message variable allows me to easily change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp happens to have the very best email editing experience. I really like to send out easy emails.

Active Campaign Custom Field

I’ve found that really difficult to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I produced. The interface for the HTML editor looks like it was pulled from some free open-source project. Active Campaign Custom Field.

Nevertheless, adding images is a little a chore. You need to pick them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you compose entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Recently I have begun utilizing ActiveCampaign’s abundant text editor. They have some great design templates, however I still desire to send out the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t get rid of – Active Campaign Custom Field.

Active Campaign Custom Field

However, with some changes, I can make my e-mail quite fundamental. I can make it automatically use up the whole window, and I can tweak the typography to be a little bigger, and have a bit more prominent. The most aggravating part of ActiveCampaign’s abundant text editor is including images. Envision you’ve just typed out a terrific email. Active Campaign Custom Field.

You can’t just add an image to a block of text. Instead, you need to develop 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting modifications, you’ll have to keep an eye on those to remain consistent. That’s something to deal with when you desire to add one image, but when you want to include numerous, it becomes a huge chore.

They even have a basic mage editor where you can crop the image – Active Campaign Custom Field. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a genuinely plain e-mail, offered you make a fundamental template first.

Active Campaign Custom Field

MailChimp’s integrated image editor is very powerful. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience (Active Campaign Custom Field). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email editing experience is extremely plain, however easy to browse. Their design templates are limited, which is great with me, but their e-mail editing experience is somewhat simpler in that you can produce inline images, and you can produce an absolutely plain email, and even modify the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch backward and forward between various e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular emails from each of those tabs.

Active Campaign Custom Field

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. Active Campaign Custom Field. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Active Campaign Custom Field. But selecting an email marketing platform is like picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division options.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my look for the perfect e-mail marketing platform, I saw many others, some of which I have actually already discussed.

Active Campaign Custom Field

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.