Active Campaign Consolidate Contacts

Active Campaign Consolidate Contacts

Active Campaign Consolidate ContactsActive Campaign Consolidate Contacts

You can also see whether the completion rate has actually increased or reduced, the length of time it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable function.

Let’s say you have the given name of only some of your contacts, which is the case with my list. I normally do not need a first name to register to my list, however in some cases I get a given name, such as when somebody purchases an item. Would not it be good to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a very first name, I state “Hey,” and after that their very first name. If they don’t, I simply say “Hey there,” (Active Campaign Consolidate Contacts). By developing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s given name.

Active Campaign Consolidate Contacts

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by allowing me utilize the exact same automation over and over once again for my webinars, and I can quickly change out all of the information.

Active Campaign Consolidate ContactsActive Campaign Consolidate Contacts

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the product, deal terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal modifications.

And here it is in an email. This message variable allows me to quickly change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp occurs to have the very best email modifying experience. I really like to send basic emails.

Active Campaign Consolidate Contacts

I’ve found that very difficult to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental design template I created. The interface for the HTML editor appears like it was pulled from some free open-source job. Active Campaign Consolidate Contacts.

Nevertheless, adding images is a little bit of a task. You have to pick them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you compose completely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s abundant text editor is a clunky experience. You require different text boxes for above and below the image. Recently I have begun using ActiveCampaign’s abundant full-screen editor. They have some great design templates, however I still desire to send out the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t eliminate – Active Campaign Consolidate Contacts.

Active Campaign Consolidate Contacts

But, with some modifications, I can make my email pretty basic. I can make it immediately use up the whole window, and I can tweak the typography to be somewhat larger, and have a little more leading. The most discouraging part of ActiveCampaign’s rich text editor is adding images. Imagine you have actually just typed out a fantastic e-mail. Active Campaign Consolidate Contacts.

You can’t just add an image to a block of text. Instead, you have to produce 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any format modifications, you’ll need to watch on those to remain constant. That’s one thing to deal with when you wish to add one image, however when you wish to include several, it becomes a big task.

They even have a fundamental mage editor where you can crop the image – Active Campaign Consolidate Contacts. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can create a really plain email, offered you make a basic template first.

Active Campaign Consolidate Contacts

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Consolidate Contacts). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s e-mail modifying experience is very plain, however easy to navigate. Their templates are restricted, which is fine with me, but their e-mail editing experience is slightly easier in that you can develop inline images, and you can develop a completely plain e-mail, and even modify the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth between various emails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Active Campaign Consolidate Contacts

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly modify your entire sequence. Active Campaign Consolidate Contacts. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Active Campaign Consolidate Contacts. But selecting an e-mail marketing platform is like choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw lots of others, some of which I have actually currently pointed out.

Active Campaign Consolidate Contacts

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.