Active Campaign Apps

Active Campaign Apps

Active Campaign AppsActive Campaign Apps

You can also see whether the completion rate has increased or decreased, how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s say you have the very first name of just a few of your contacts, which is the case with my list. I generally do not require a very first name to register to my list, however often I get a given name, such as when somebody buys an item. Wouldn’t it be great to greet your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and then their given name. If they do not, I just say “Hey there,” (Active Campaign Apps). By building a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s given name.

Active Campaign Apps

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by enabling me use the very same automation over and over once again for my webinars, and I can rapidly alter out all of the details.

Active Campaign AppsActive Campaign Apps

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the item, offer terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.

And here it is in an email. This message variable enables me to easily alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp takes place to have the best email editing experience. I actually like to send out simple emails.

Active Campaign Apps

I have actually found that really difficult to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I developed. The interface for the HTML editor looks like it was pulled from some free open-source project. Active Campaign Apps.

Nevertheless, including images is a little a task. You have to select them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you compose totally in HTML. The option to this, if you want to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need separate text boxes for above and below the image. Lately I have actually started using ActiveCampaign’s rich text editor. They have some good templates, but I still desire to send out the simplest email possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t remove – Active Campaign Apps.

Active Campaign Apps

But, with some changes, I can make my email quite basic. I can make it automatically take up the entire window, and I can tweak the typography to be somewhat larger, and have a little more leading. The most aggravating part of ActiveCampaign’s rich text editor is including images. Envision you have actually just typed out a fantastic e-mail. Active Campaign Apps.

You can’t simply include an image to a block of text. Instead, you need to develop 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format changes, you’ll need to keep an eye on those to stay constant. That’s one thing to deal with when you want to include one image, however when you wish to add numerous, it becomes a big task.

They even have a basic mage editor where you can crop the image – Active Campaign Apps. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a really plain email, offered you make a basic template first.

Active Campaign Apps

MailChimp’s built-in image editor is very powerful. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience (Active Campaign Apps). It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s e-mail editing experience is very plain, however easy to browse. Their templates are restricted, which is great with me, however their e-mail modifying experience is somewhat easier in that you can create inline images, and you can create a totally plain email, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change back and forth between different emails, I would intuitively be inclined open the very same automation in different tabs, then open the respective emails from each of those tabs.

Active Campaign Apps

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire sequence. Active Campaign Apps. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Active Campaign Apps. However picking an email marketing platform resembles picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division options.

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw lots of others, some of which I’ve currently mentioned.

Active Campaign Apps

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.