Active Campaign Api Pass Empty Value To Custom Field

Active Campaign Api Pass Empty Value To Custom Field

Active Campaign Api Pass Empty Value To Custom FieldActive Campaign Api Pass Empty Value To Custom Field

You can likewise see whether the completion rate has increased or reduced, the length of time it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has an equivalent function.

Let’s say you have the first name of just a few of your contacts, which is the case with my list. I usually do not require a first name to register to my list, however often I get a given name, such as when somebody buys a product. Would not it be good to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and then their very first name. If they don’t, I just say “Hey there,” (Active Campaign Api Pass Empty Value To Custom Field). By building a Message Variable in ActiveCampaign, I can easily change my greeting according to whether or not I have the contact’s given name.

Active Campaign Api Pass Empty Value To Custom Field

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by allowing me use the very same automation over and over again for my webinars, and I can rapidly change out all of the details.

Active Campaign Api Pass Empty Value To Custom FieldActive Campaign Api Pass Empty Value To Custom Field

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the item, deal terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer changes.

And here it remains in an e-mail. This message variable enables me to easily change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp happens to have the best email modifying experience. I actually like to send simple e-mails.

Active Campaign Api Pass Empty Value To Custom Field

I have actually found that really tough to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental template I created. The interface for the HTML editor appears like it was pulled from some totally free open-source job. Active Campaign Api Pass Empty Value To Custom Field.

However, including images is a bit of a task. You have to select them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you make up completely in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You need separate text boxes for above and below the image. Recently I have started using ActiveCampaign’s rich text editor. They have some good design templates, however I still wish to send the simplest e-mail possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t eliminate – Active Campaign Api Pass Empty Value To Custom Field.

Active Campaign Api Pass Empty Value To Custom Field

But, with some changes, I can make my e-mail quite standard. I can make it automatically take up the whole window, and I can tweak the typography to be a little bigger, and have a little more prominent. The most discouraging part of ActiveCampaign’s rich text editor is adding images. Envision you have actually just typed out an excellent email. Active Campaign Api Pass Empty Value To Custom Field.

You can’t simply add an image to a block of text. Instead, you have to develop two blocks of text: one for before the image, and one for after the image. If you have actually made any format modifications, you’ll need to watch on those to stay consistent. That’s one thing to deal with when you desire to include one image, but when you wish to add several, it becomes a huge chore.

They even have a basic mage editor where you can crop the image – Active Campaign Api Pass Empty Value To Custom Field. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a genuinely plain email, supplied you make a fundamental design template initially.

Active Campaign Api Pass Empty Value To Custom Field

MailChimp’s integrated image editor is very powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Api Pass Empty Value To Custom Field). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s email modifying experience is really plain, but simple to navigate. Their templates are restricted, which is great with me, however their email editing experience is somewhat easier because you can create inline images, and you can develop a completely plain email, and even modify the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch back and forth in between different emails, I would intuitively be inclined open the same automation in various tabs, then open the respective emails from each of those tabs.

Active Campaign Api Pass Empty Value To Custom Field

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily edit your entire series. Active Campaign Api Pass Empty Value To Custom Field. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign Api Pass Empty Value To Custom Field. But selecting an e-mail marketing platform resembles picking a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.

You can combine qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my look for the perfect e-mail marketing platform, I saw lots of others, a few of which I have actually currently mentioned.

Active Campaign Api Pass Empty Value To Custom Field

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.